Branding & Marketing YOU

Learn from nine very successful people how to plan, develop, grow and market your personal brand. Donna interviewed 9 successful South African personal brands/people to find out how and why they are successful.

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Branding & Marketing YOU through Teams

Branding & Marketing YOU through Teams is the 2013 successor to author Donna Rachelson’s best-selling Branding & Marketing YOU. This book reveals the secrets of harnessing the combined power of teams and brands.

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Donna Rachelson

Author, speaker, branding and marketing specialist

Donna Rachelson, MBA, branding and marketing specialist, is the author of the best-selling Branding & Marketing YOU. In response to demand for how brands and teams can thrive together, she’s now crafted Branding & Marketing YOU through TEAMS, to reveal the secrets of harnessing their combined power.

Meet Donna

Branding & Marketing YOU

Personal branding

Your most powerful brand is your people.

Let’s face it, we’re all brands. And every employee is a branding opportunity.

So we might as well invest as much time and money branding our people as we do our products or services. In fact, people usually buy into them before they buy into a company and its offerings. As specialists in personal branding, Branding & Marketing YOU has the cutting edge tools required to give your company a competitive advantage by building your brand from your most valuable asset – your people.

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Branding & Marketing your Team

team branding

The best real estate is in your stakeholder’s mind, so you need to ensure that your team’s name is firmly entrenched there.

In today’s fast-paced, technology-driven, 24-hour operational, economically challenging world, lines have become blurred. Teams have ever-increasing responsibilities and communicating your team’s value has become vital. Developing and communicating your team brand is more important now than ever before.

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Branding & Marketing your Organisation

Organisation branding

Some call it an unfair advantage. We call it strategic intelligence. When a marketing strategy and a business strategy don’t see eye to eye, the plan never comes together. That’s where we come into play. We help align strategies, and set objectives, as well as the path to actually achieving them. In so doing, we unleash a new energy that will inspire and excite existing and potential clients.

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