Marketing is about more than money

Understanding the recent shifts in marketing and what they mean for your business Best-selling author Seth Godin recently wrote an article about the shift in marketing and how it affects political campaigning in the USA. He points out that brands aren’t built the way they used to be: “Consider this: In the 2016 election, the…

Building your personal brand in a new environment

Building your personal brand in a new environment can be challenging. When you’ve moved to a new city or country, made a career change or simply taken on a new job opportunity, it’s important to establish yourself and build your credibility in the workplace from day one. I’d say that the first 90 days are…