3 Steps to Kick-off Campaign YOU

Honesty, competency, energy, leadership and integrity – just some of the characteristics we look for in South Africa’s politicians in the run up to the elections this May. They are also some of the traits that make up effective personal branding – and that your clients look for when reaching out to work with you.…

sitemap slider

Are you referable?

With 70% of buying experiences based on how customers feel they are being treated, do you think you are referable? Are you delivering way beyond what you have promised? If you’re getting in new business as a sales person or new opportunities and promotions as a corporate professional, your answer will be a resounding yes.…

graduates

Personal Branding for Graduates

According to Gallup, an American research-based, global performance-management consulting company, companies with highly engaged workforces outperform their peers by 147% in earnings per share. In Gallup’s 2016 research across 230 organisations in 49 industries and 73 countries, it found clear and well-established connections between employee engagement and customer ratings, profitability, and productivity. Engaged employees are…

Very pleased to meet you

Introducing personal branding : ‘your own unique bar code’  Irrespective of age or career stage, nature of business, title or the level of position one holds, the impact one creates with one’s ‘presence’ or ‘personal brand’ should never be underestimated.  And in making one’s mark on the world, the level of position that personal branding…

BMY CTA BANNER

Elements of a Successful Business Pitch

Life’s a pitch. Seriously. Pitching is part of everyday life, whether it’s running a new idea past your boss or a client, trying to get approval for a budget you’ve planned, seeking investment for your new business, or just convincing your partner that the holiday destination you want to visit is a good idea. Pitching…

Smart marketing: tapping into the kiddie market

If marketers want to know whether marketing to children works or not, they need just ask the countless parents who found themselves spending extra at Pick n Pay last year to ensure they scooped Stikeez. I know because I was one of them. My two kids, like thousands of other children around South Africa, were…