How Employer Branding can Enhance Talent Attraction and Retention
It’s a well-established fact that people are a company’s most invaluable resource. Talent, when identified and harnessed within the right people, is what drives business
In today’s highly competitive working world, where employees can work from just about anywhere in the world, the war for talent has intensified. As more and more businesses find themselves competing on a global battlefield to attract and retain top talent, the most powerful tool in their arsenal is their people.
Every interaction an individual has with your company and its employees shapes their perception of you as an employer. Companies therefore need to be deliberate in communicating their employer brand and leverage the personal brands of their people to do so.
The Branding & Marketing YOU Brand Ambassadors program creates a framework for employees to be brand ambassadors in a way that is authentic and brings your corporate brand to life, driving brand reputation and creating greater affinity towards the brand.
With an ever-increasing user base of over 810 million professionals across 200 countries, LinkedIn is the largest social network of businesses and professionals – making it the ideal platform to establish oneself as a thought leader and connect with one’s ideal target market and industry peers.
The stats speak for themselves, yet many businesses and their teams are not taking full advantage of this powerful platform.
We get it, social media is daunting – you’re putting yourself ‘out there’, so you need to put your best foot forward, which is easier said than done.
That’s where we come in. We work with individuals and team to effectively leverage LinkedIn for personal and business success.
It’s a well-established fact that people are a company’s most invaluable resource. Talent, when identified and harnessed within the right people, is what drives business
It’s not a reach to say that AI is and likely will remain, the most important technological innovation of our times. While the internet laid
You’ve put in a lot of time and effort to build a strong personal leadership brand and get to where you are now. Your audience
No one builds a successful business or makes significant strides in their personal life entirely on their own. If you’re going it alone, you’re limiting
You already know that the strongest personal leadership brand is one that reflects your absolute best. It perfectly captures everything that makes you uniquely you.
Building your personal leadership brand is an incredible opportunity that can open so many doors and gather support from others. While many emerging leaders attempt
Learn more about Donna Rachelson, founder of Branding & Marketing YOU. Author, speaker and entrepreneur.