Smart marketing: tapping into the kiddie market

If marketers want to know whether marketing to children works or not, they need just ask the countless parents who found themselves spending extra at Pick n Pay last year to ensure they scooped Stikeez. I know because I was one of them. My two kids, like thousands of other children around South Africa, were…

Personal branding trends for 2016

Much is written every year about the trends expected to affect any particular given industry. I’ve found, however, that much of the international content is less relevant to South African businesses and business people. For example, while the US presidential campaign may be a major trend in the USA, it has much less impact on…

Gear up for 2016 – marketing your personal brand

No matter what field you are in you have probably spent January developing your plans for the year – financial, marketing, social media, training and the like; but have you taken the time to develop your personal brand marketing plan? Imagine if we spent as much time branding and marketing ourselves as we so the…

7 ways to earn respect

It’s often said that respect is earned, not demanded, and that’s true. But how does one go about earning respect in the workplace? Here are seven strategies to do just that. Prove that you add value early on. People respect those who contribute value. Identify a project you can take on that will yield positive…

Marketing is about more than money

Understanding the recent shifts in marketing and what they mean for your business Best-selling author Seth Godin recently wrote an article about the shift in marketing and how it affects political campaigning in the USA. He points out that brands aren’t built the way they used to be: “Consider this: In the 2016 election, the…

Building your personal brand in a new environment

Building your personal brand in a new environment can be challenging. When you’ve moved to a new city or country, made a career change or simply taken on a new job opportunity, it’s important to establish yourself and build your credibility in the workplace from day one. I’d say that the first 90 days are…

City Press review: Play to Win

“After the embarrassment of Bic’s now-infamous Women’s Day advert (Look like a girl … Think like a man), I was mildly sceptical when the book Play to Win – What Women Can Learn from Men in Business landed on my desk for review. However, the book, written by Donna Rachelson, was a refreshing read and…

How brands can push boundaries without being offensive

In light of recent controversial campaigns by Legit and Appletizer, Branding & Marketing YOU CEO and marketing specialist, Donna Rachelson spoke to Destiny Connect  about ‘how brands can push boundaries with ad campaigns without being irresponsible.’ It is inevitable that most brands will upset consumers at some point, Rachelson says. However, if this is done in…