The Power of Focus

Focus is such a fundamental principle of marketing, but many people struggle to get it right. We get distracted by the plethora of options available and instead of narrowing our focus to what’s most critical and discarding the unimportant things, we sometimes get hung up on minor details instead. Remember: to your customers, you represent…

8 ways to boost your personal brand

For entrepreneurs looking to start or grow a business, building a personal brand is especially important as people need to buy into you before they will buy into your business idea Entrepreneurs need to understand the importance of personal branding because it can play an enabling role as they seek to build a professional reputation and grow their…