Career success: moving beyond good work

Career success: moving beyond good work Are you waiting to get recognition based on doing good work? I’ve mentioned before that many business professionals believe that keeping your head down, working hard and working well will result in business success and recognition, but it’s not true. Technical skill will get you only so far. You can best…

Protect your personal brand – say NO

Protect your personal brand – say NO Your personal brand is affected by everything, from what you wear to how you communicate in the workplace to the activities you choose to pursue. When you become strategic in your personal branding, it’s important to start identifying which activities are going to help you take your brand to the…

Quick personal brand boosters

Quick personal brand boosters In personal branding and marketing, everything counts. From the way you introduce yourself to what you wear, how you answer the phone or how you behave at a networking function, everything you do needs to consistently portray your personal brand in a positive light. All the details matter. Here are six quick but powerful…

Introduction to Team Branding

Introduction to Team Branding I’ve written much here about personal branding, but as I’ve worked with organizations over the years I’ve also realized the importance of effective team branding in any organisation’s success. Your HR, IT or marketing team might add enormous value to the business, but unless you communicate that value, the decision-makers may never…

Master your area of focus

Master your area of focus The heart of personal branding and marketing is discovering what differentiates you from your colleagues and competitors and learning how to market your unique selling proposition (USP) in a way that makes you stand out from the crowd. Powerful personal brands master the area of their focus with such superiority that one…

What’s stopping you marketing yourself?

What’s stopping you marketing yourself? You know you need to market yourself and you’ve even come up with a few ideas, but you just haven’t done anything about it yet. Sound familiar? Marketing yourself can be extremely challenging (be it writing a case study; getting a testimonial or talking about your accomplishments). You might experience…

Personal Branding Tips for Women

Personal Branding Tips for Women In today’s competitive working world, women who want to progress in their careers need to learn to build personal brands in order to stand out from the clutter, get their skills recognised and outshine the competition. While there are still parts of the business world that are dominated by men, that is…