Tips on testimonials

Tips on testimonials Testimonials are one of the most powerful ways of promoting your products, services or company because they build trust and overcome scepticism. Unlike many other forms of communication that make promises to potential clients, testimonials are seen as credible because your product or service is being promoted for you by satisfied clients.…

Considering a career change in 2013?

Considering a career change in 2013? New Year’s resolutions have been made. You’ve have had a chance to reflect on your 2012 year and you’ve decided you want a change in 2013. Perhaps you’re looking to find a different position in your current organization or maybe you want to look elsewhere. Maybe you’re even considering…

Lancing your brand

Lancing your brand This past week’s headlines, conversations and social media posts have been dominated by the Lance Armstrong interview with Oprah. Although many people are getting weary of the topic, it’s understandable that it’s caused such a buzz given the role Armstrong has occupied in sport over the past decade or so. He did…

Influence how people perceive you

Influence how people perceive you Research suggests that within seven seconds of meeting someone new, that person will have formed an opinion of you. While it’s best to make a great first impression, you need to continually develop positive perceptions of you if you want to advance your career. In personal branding, everything counts. All interactions, no…

Fuel your brand with passion

Fuel your brand with passion February is the month of love, and whether you love or loathe Valentine’s Day, it is seen by many people around the world as the chance to declare or renew their love for that one special person. But passion is not only the fuel of romantic relationships; it’s what feeds…

How to establish yourself as an expert

How to establish yourself as an expert Expert knowledge in a particular subject or field is a valuable differentiator in today’s cluttered work environment. And there’s nothing arrogant about admitting that you have developed specialist knowledge in your field. In fact, by positioning yourself as an expert, you make it easier for other people to access you…