Why I wrote Branding & Marketing YOU After a successful launch of Branding & Marketing YOU and a lot of positive feedback about my achievement, I felt really fulfilled. I did however, ask myself why had I focused my attention and made many sacrifices for a solid year on this project? It then struck me…
May Madness As I spent time with my family enjoying Workers day I definitely had a sense of ‘the calm before the storm’ – well this storm lasted the entire month and I’m happy to say I am still standing!’ May was the busiest month I have ever experienced, anybody who ever needed my services…
Starting out: 5 top tips to build your personal brand Author and marketing guru Seth Godin highlights that in an increasingly competitive global economy, doing good work is just not enough. He argues that professionals need to make themselves indispensable by being willing to stand apart and voice their unexpected insights. Personal branding focuses on…
Tips to help YOU market your Personal Brand In my last post I looked at brand-building tips. In this post I look at 5 key ways to market your brand. Once you’ve developed your personal brand, you need to promote it. These are my top tips to help you market your brand effectively: Understand that…
Do you spend enough time marketing your personal brand? This is the first part in a three-part series of posts taken from an article I wrote that was published in Marketing Mix. Imagine if we spent as much time branding and marketing ourselves as we do the products and services we sell. Companies build brands…
The 8 P’s of Personal Marketing: Part 1 This is the second part in a three-part series of posts taken from an article I wrote that was published in Marketing Mix. Having developed your personal marketing objectives, you need to give consideration to the eight P’s of personal marketing. In this post, I look at…
The P’s of Personal Marketing: Part 2 This is the third part in a three-part series of posts taken from an article I wrote that was published in Marketing Mix. In my last post, I examined the first four of the eight P’s of personal marketing that will help you to take your personal marketing…
Maximising your relationships (Part 1) Research shows that in service-based businesses, approximately 25% of new business should come from a company’s existing clients. Most businesses, however, forget about marketing to their existing clients and instead tend to chase after new clients. The same research shows that a further 25% of new business should be the…
Maximising your relationships (Part 2) In my last post, I started looking at how you can prove your worth to existing clients. In this post, I’ll examine how to go about getting a referral from these clients. Your client needs to know what other services you offer, other than the ones they’re already making use…
How personal branding benefits your company brand (Part 1) Businesses today have it tough. As soon as you develop something new – a competitive premise or a product/ service that will set you apart from your competitors – your rivals all copy you and that competitive advantage is quickly lost. My point is that your…