Career success: moving beyond good work

Career success: moving beyond good work Are you waiting to get recognition based on doing good work? I’ve mentioned before that many business professionals believe that keeping your head down, working hard and working well will result in business success and recognition, but it’s not true. Technical skill will get you only so far. You can best…

Protect your personal brand – say NO

Protect your personal brand – say NO Your personal brand is affected by everything, from what you wear to how you communicate in the workplace to the activities you choose to pursue. When you become strategic in your personal branding, it’s important to start identifying which activities are going to help you take your brand to the…

Quick personal brand boosters

Quick personal brand boosters In personal branding and marketing, everything counts. From the way you introduce yourself to what you wear, how you answer the phone or how you behave at a networking function, everything you do needs to consistently portray your personal brand in a positive light. All the details matter. Here are six quick but powerful…

Attracting the clients you want to work with

Attracting the clients you want to work with In order to grow, companies seek out new clients, but they often neglect to make sure they’re attracting the clients they want to work with. Instead of putting up with clients that are less than ideal, it’s important to learn to take a step back and evaluate…

Make your best impression in 7 seconds

Make your best impression in 7 seconds Research suggests that when you meet someone for the first time, you have just seven seconds to make a great first impression. You never have that chance again. While you might convince someone that their first impression of you was wrong, it’s much, much easier to get it…

Master your area of focus

Master your area of focus The heart of personal branding and marketing is discovering what differentiates you from your colleagues and competitors and learning how to market your unique selling proposition (USP) in a way that makes you stand out from the crowd. Powerful personal brands master the area of their focus with such superiority that one…

What’s stopping you marketing yourself?

What’s stopping you marketing yourself? You know you need to market yourself and you’ve even come up with a few ideas, but you just haven’t done anything about it yet. Sound familiar? Marketing yourself can be extremely challenging (be it writing a case study; getting a testimonial or talking about your accomplishments). You might experience…

Tips on testimonials

Tips on testimonials Testimonials are one of the most powerful ways of promoting your products, services or company because they build trust and overcome scepticism. Unlike many other forms of communication that make promises to potential clients, testimonials are seen as credible because your product or service is being promoted for you by satisfied clients.…

Considering a career change in 2013?

Considering a career change in 2013? New Year’s resolutions have been made. You’ve have had a chance to reflect on your 2012 year and you’ve decided you want a change in 2013. Perhaps you’re looking to find a different position in your current organization or maybe you want to look elsewhere. Maybe you’re even considering…