Now trending in the workplace

Now trending in the workplace As the year progresses, we’re picking up on some new trends in the way people are working. These growing trends are changing the way people do business. Take them into account as you build and market your personal brand, and be one step ahead of your competitors. Digital personal branding. Statistics…

Become a highly effective networker

Become a highly effective networker Become a highly effective networker Networking is not just about attending cocktail parties and trying to collect as many business cards as you can. In fact, that’s not networking; it’s called missing the point. Networking is a brilliant way to start and build business relationships, but many people don’t do…

Want a more desirable personal brand?

Want a more desirable personal brand? Building your personal brand is about focusing on your unique strengths and talents and finding ways to package those to be the most attractive to others. If you want to find out how to make your personal brand more desirable, read on.  Be distinctive. Discover what makes you truly unique (in other…

Are you damaging your personal brand?

Are you damaging your personal brand? We all have personal brands, whether we think about them or not. But are you damaging yours without even knowing it? Your personal brand is what people think of you and say about you when you’re not in the room. It’s the space you occupy in the minds of others. For…

5 ways to market your skills

5 ways to market your skills One of the concerns people voice to me most frequently is that they are scared to market their personal brand in the workplace in case they come across as being arrogant. You see, many people don’t realize that personal marketing is not about shouting how great you are from the rooftops…

Angelina Jolie: an inspiring personal brand

Angelina Jolie: an inspiring personal brand Great personal brands inspire us. While effective personal branding can be achieved by anyone, not just Hollywood stars; it’s sometimes useful to look at successful celebrity personal brands to learn from them. Angelina Jolie has built a much admired personal brand. With an Academy Award to her name, as…

The marketing skill we forget: listening

The marketing skill we forget: listening There’s a very old saying that goes, “We were born with one mouth and two ears.” In other words, we should listen more than we talk. Yet so often people think that marketing your personal brand, your team or your business is all about constantly going out to your…

Why a marketing plan is critical for business success

Why a marketing plan is critical for business success If you’re an entrepreneur, you’re probably so busy actually running your business that you don’t often have the time to take a step back and think about the marketing direction of your business. This is the case for many businesspeople, and as a result, their marketing activities tend…

4 ways to get focused

4 ways to get focused Often businesspeople start to feel overwhelmed by everything that seems to need their attention. Instead of narrowing their focus to just the most important tasks and strategies they need to concentrate on, they get waylaid by small concerns and unnecessary details. Here are four sure-fire ways to tune out the…