Marketing is about more than money

Understanding the recent shifts in marketing and what they mean for your business Best-selling author Seth Godin recently wrote an article about the shift in marketing and how it affects political campaigning in the USA. He points out that brands aren’t built the way they used to be: “Consider this: In the 2016 election, the…

How brands can push boundaries without being offensive

In light of recent controversial campaigns by Legit and Appletizer, Branding & Marketing YOU CEO and marketing specialist, Donna Rachelson spoke to Destiny Connect  about ‘how brands can push boundaries with ad campaigns without being irresponsible.’ It is inevitable that most brands will upset consumers at some point, Rachelson says. However, if this is done in…

Introduction to Team Branding

Introduction to Team Branding

Introduction to Team Branding Introduction to Team Branding. I’ve written much here about personal branding, but as I’ve worked with organizations over the years I’ve also realized the importance of effective team branding in any organisation’s success. Your HR, IT or marketing team might add enormous value to the business, but unless you communicate that…

Building a Strong Team Brand

4 Ways to Build a Strong Team Brand

Building a Strong Team Brand. Strong Team Brand Attributes Strong team brands share certain attributes. Here are four things to look out for in seeking to build an effective team brand: Great teams recognise their strengths and establish themselves as experts in their field. Successful team brands understand the competitive landscape in which they operate,…