For entrepreneurs looking to start or grow a business, building a personal brand is especially important as people need to buy into you before they will buy into your business idea Entrepreneurs need to understand the importance of personal branding because it can play an enabling role as they seek to build a professional reputation and grow their…
Many entrepreneurs that I speak to tell me they know they need to market their business, but they just don’t have the time, or they don’t know where to start. While I understand that marketing can seem intimidating, it presents huge opportunities for business growth. My advice is not to dive right into complex marketing…
Your LinkedIn profile is one of the most accessible ways for other professionals to find out about you, which means you need to make sure it’s as perfect as it can be In today’s digital world, your LinkedIn profile has become a vital personal branding tool. Crafting a great LinkedIn profile gives you an opportunity to capture…
Most of us have answered customer surveys and wished we could rewrite the questions instead of choosing from the pre-written options. By learning to ask your clients questions that go beyond the typical “check the box” customer feedback survey, you can improve your service levels far more strategically, and boost your client loyalty while you’re…
Email is like any other form of communication – there are acceptable norms and also types of behaviour deemed as inappropriate. For example, I often have business executives asking me for advice on how to help their colleagues or employees to understand and abide by email etiquette. They find that while these people are technically…
As an entrepreneur, I network extensively with other entrepreneurs and I am always inspired by their energy, expertise and passion. Yet as a professional in the marketing industry, I often find that entrepreneurs and start-ups do not know how to tackle marketing effectively. So says Donna Rachelson, founder and CEO of Branding and Marketing You.…
The truth is that being a woman in business is tough. We’re not always playing on a level playing field and sometimes we face challenges that men don’t. But that doesn’t mean that as women, we can’t be successful There are so many examples of women who have risen to the top of their field,…
People tend to underestimate the impact their every action has in the workplace, including their reactions to things other people say and do. As Dan Schwabel, world-renowned personal branding specialist says, “You are the chief marketing officer of the brand called you, but what others say about you is far more impactful than what you…
Frew Murdoch – assistant editor of HR Pulse – and myself were privileged to speak with some of the women who will be speaking at the IPM Women in Business Conference being held at the Gordon Institute of Business Science (Gibs) on Tuesday next week. They shared, with us, what they’ve learned on their rise to the top, and…
Women are not getting ahead and statistics report that the percentage of women at work in top positions has stayed relatively static for the past three years. The problem is women at work need to realise that the business world was created by men and so they must play by men’s rules. It’s sexist and…