Stop and Consider Before You Spend on Market Interventions
This may sound strange coming from a marketing specialist, but spending time and effort on costly marketing interventions (or as I call it, “makeshift marketing”) may be a waste of resources if you haven’t focused on certain key business aspects first. In fact, there are often much wiser ways to spend your time and money […]
Perfect your sales pitch
No one likes to be the target of an unwanted and incessant sales pitch, yet many of us make the same mistakes when trying to sell our own products or services
ENTREPRENEURSHIP: Four tips to attract customers
Most of us have experienced the annoyance of being pestered by a salesperson who just won’t give up.
Stop with the sales pitch!
Four steps to move your business from chasing sales to attracting customers who want to buy.
ENTREPRENEURSHIP: Good customer service is no longer good enough
As part of my research for the book Branding and Marketing You Through Teams, I examined teams in six leading companies to find out what was separating the ‘good’ from the ‘great’.
Branding and Marketing YOU launches tomorrow 9 Feb 2011
[vc_row margin_top=”-40″ padding_left=”40″ padding_right=”40″ type=”3″ bg_position=”top” bg_repeat=”no-repeat” bg_cover=”false” bg_attachment=”false” padding_top=”25″ padding_bottom=”0″ parallax_speed=”0.1″ css=”.vc_custom_1399373744721{margin-bottom: 0px !important;}”][vc_column width=”1/1″][vc_column_text] Branding and Marketing YOU launches tomorrow 9 Feb 2011 [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][dt_gap height=”20″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]I am so excited as my first book, ‘Branding & Marketing YOU’ is launching tomorrow. I cannot believe that a year ago I conceptualised the book. It […]