Why I wrote Branding & Marketing YOU

Why I wrote Branding & Marketing YOU After a successful launch of Branding & Marketing YOU and a lot of positive feedback about my achievement, I felt really fulfilled. I did however, ask myself why had I focused my attention and made many sacrifices for a solid year on this project? It then struck me…

Starting out: 5 top tips to build your personal brand

Starting out: 5 top tips to build your personal brand Author and marketing guru Seth Godin highlights that in an increasingly competitive global economy, doing good work is just not enough. He argues that professionals need to make themselves indispensable by being willing to stand apart and voice their unexpected insights. Personal branding focuses on…