colleagues

Getting your team on brand

Your organisation comprises different groups of people, or teams, working towards a shared aim or holding a particular functional role in the institution. The perceptions about how and why a particular team exists can have a significant impact on the rest of the organisation, which is why I tell my clients that it’s so important…

Introduction to Team Branding

Introduction to Team Branding I’ve written much here about personal branding, but as I’ve worked with organizations over the years I’ve also realized the importance of effective team branding in any organisation’s success. Your HR, IT or marketing team might add enormous value to the business, but unless you communicate that value, the decision-makers may never…

Four ways to build a strong team brand

Four ways to build a strong team brand The best team brands are those that are recognised by customers, peers and even competitors for the value that they add in the workplace. Team Brand Attributes Strong team brands share certain attributes. Here are four things to look out for in seeking to build an effective team brand:…