Influence how people perceive you
Research suggests that within seven seconds of meeting someone new, that person will have formed an opinion of you. While it’s best to make a great first impression, you need to continually develop positive perceptions of you if you want to advance your career.
In personal branding, everything counts. All interactions, no matter how big or small, influence how you are perceived by others. Here’s how to manage those perceptions:
- Identify the attributes you want associated with your personal brand. What words would you like others to use when describing you? What do you want to spring to mind when someone says your name? What do you want to be remembered for?
- Find out what current perceptions of you are. Ask people who will be honest with you about the impression you give. Be ready to accept answers that you don’t like as well as those you do. You need to know the whole truth to effectively manage your personal brand.
- Analyze the gaps between how you are seen and how you want to be seen and find ways to close them. Identify behaviours you can put in place that will cement the attributes you want to be recognized for, and focus on ensuring people associate you with those.
- Get rid of behaviours that sabotage your reputation. Weed out negative attributes, such as gossiping, dressing sloppily or not returning phone calls. Even seemingly small things like can negatively affect perceptions of you, so ditch the bad habits.
- Be proactive in managing your reputation. If you don’t take charge of your personal brand, others will do it for you.