How to achieve consistent personal branding
Of the three Cs of personal branding (clarity, consistency and constancy), consistency could well be the most powerful . . . Take yourself out of yourself for a minute. Pretend…
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Tough questions to ask yourself about your marketing for this year
1. What channel should I not be using this year? Yes, you read that right. It’s not about adding an extra marketing channel to your arsenal in 2015, with all…
The Power of Focus
Focus is such a fundamental principle of marketing, but many people struggle to get it right. We get distracted by the plethora of options available and instead of narrowing our…
Marketing musts for Entrepreneurs
Branding & Marketing YOU CEO, Donna Rachelson’s ‘Marketing musts for Entrepreneurs’ was featured in Business Brief’s Startup Success, Entrepreneurship Feature. You can find Donna’s top 3 marketing tips for Entrepreneurs…
8 ways to boost your personal brand
For entrepreneurs looking to start or grow a business, building a personal brand is especially important as people need to buy into you before they will buy into your business…
ENTREPRENEURSHIP: 3 marketing tips for beginners
Many entrepreneurs that I speak to tell me they know they need to market their business, but they just don’t have the time, or they don’t know where to start.…