Insights

Word of mouth is a fantastic form of personal marketing – it’s free, it’s credible and it’s very effective. So how do you make sure you’re referable?

You’ve found the perfect job, sent in your CV and managed to get an interview. Now, if you want to make that position yours, you need to impress the interviewers…

I believe that building an effective personal brand is critical for business success, whether you’re a man or a woman. There are certain areas, however, where women in particular need…

Here’s how to develop a personal brand that inspires others to invest in you

We are all branded whether we like it or not, and if you don’t take responsibility for branding and marketing yourself, others will do it for you.

As part of my research for the book Branding and Marketing You Through Teams, I examined teams in six leading companies to find out what was separating the ‘good’ from…