A personal leadership brand conveys the identity and distinctiveness of a leader and communicates the value they offer. If a leader has the wrong personal leadership brand for the position they have, then they may not be having the impact they could. A strong personal leadership brand allows all that is powerful and effective about the individual to become known to key stakeholders, enabling them to generate maximum value.
When leaders clearly identify what they want to be known for, it is easier to let go of that which does not let them deliver on that brand. Instead, they can focus and concentrate on that which does.
The Branding & Marketing YOU personal leadership brand programme gives leaders the tools and support they need to become distinctive and influential so they can control perceptions and establish direction, alignment and commitment to agreed goals.
The personal branding for leaders intervention is available as a customised in-person or online intervention
