Personal Branding for Leaders & Executives

Build a Powerful Personal Leadership Brand

A personal leadership brand conveys the identity and distinctiveness of a leader and communicates the value they offer. If a leader has the wrong personal leadership brand for the position they have, they may minimize their impact.

Personal Branding Interventions for Leaders and Executives

The Branding & Marketing YOU personal branding leadership brand interventions gives leaders and executives the tools and support they need to become distinctive and influential so they can control perceptions and establish direction, alignment and commitment to agreed goals. Our suite of solutions include:

Personal Branding for Senior Leaders

A strong personal leadership brand allows all that is powerful and effective about the leader to become known to key stakeholders, enabling them to generate maximum value.

When leaders clearly identify what they want to be known for, it is easier to let go of that which does not let them deliver on that brand. Instead, they can focus and concentrate on that which does.

The Branding & Marketing YOU Personal Branding for Senior Leaders intervention equips leaders to:
  • Define the type of leader they want to be & take control of their personal leadership brand
  • Become more self-aware and intentional about their behaviours, actions and motivations as a leader
  • Build credibility and authority by demonstrating their value through actions
  • Raise their profile and visibility and showcase their ‘best self’
  • Better communicate their personal brand to enhance the corporate brand and drive business performance

The intervention is delivered through 2 x 3hr virtual group sessions
and two coaching sessions per leader.

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Testimonials

“I would like to share my experience and the value that I have gained from attending the Personal Branding for Senior Leaders and the IgniteHer Programme. I am very glad to have been part of both programmes because they have helped me to take charge of my narrative, career, and perceptions about me. I have a clearer outlook on what I want for my future. The style of approach in the programmes is one that sparks courage and deliberate choices and action from the delegates that attend. The results in my case were that I realized that I need to display behaviours that are aligned to my ambitions. I have recently had the privilege of being promoted. In my mind I know that this is a result of the lessons I took from both programmes. I value that the programmes have helped me become more comfortable in networking and collaborating with people I would not have thought of working or networking with before. My perspective is broader and richer because of the exposure to the programmes.”
NOMBUSO MPHALIREGIONAL HEAD WEALTH, GAUTENG EAST AND WEST
“I personally wish I had this opportunity 10 years ago. I can only imagine how it would have positively influenced my career journey to date. The personal branding for senior leaders’ experience has been an eye opener for me. It has also re-channelled my thinking into focusing more on myself, how people experience me as well as the perceptions people have about me versus the real me. Most importantly, positioning my personal leadership brand statement was like the cream on top of the cake. This is something I will adopt and manage closely going forward. I really found the session to be very valuable and it has indeed added a lot of value to my personal leadership journey.”
PHOLUSHI MALESAREGIONAL EXECUTIVE RBB PHYSICAL CHANNEL, EASTERN AND SOUTHERN CAPE PROVINCE
“Once again, I really would like to thank you for the excellent 2 training sessions. I really enjoyed myself, and attending this training was the best gift I have given myself, it has opened another world of reflection, hope and opportunities.”
RAMONA MWAREYHEAD OF PRODUCTS AND CARDS, ABSA RETAIL AND BUSINESS BANKING
“Thank you” for an excellent course. It has really transformed the way I approach my personal branding and marketing and I’ve no doubt will make a huge impact going forward.”
DALE VICEHEAD CREDIT INFRASTRUCTURE, DATA AND COO, ABSA CIB
This has been one of the best journeys of my life and the toolkit will stand me in good stead as I navigate life and support my personal development. It was not up until I attended the sessions with Donna that I discovered that I was showing up, yet at the same time not keeping my head high. The intervention was a game changer in my life, and I believe it does and equally will continue to benefit more colleagues.”
NTHAKO THAELEMANAGER COMMERCIAL ASSET FINANCE, ABSA RELATIONSHIP BANKING
“The workshop was really a wonderful experience and a really impactful learning opportunity for all present. Great practical approaches for both established and beginner career individuals.”
PAUL APPALSAMYSENIOR LEADERSHIP AND LEARNING SPECIALIST, GROUP COMPLIANCE AND GROUP RISK, ABSA
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Personal Leadership Brand Coaching

Personal leadership brand coaching ensures your high potential leaders have a clear personal branding strategy and are well positioned for growth within the organisation.

The coaching intervention works with leaders to
  • Explore, discover and position their personal leadership brand relative to the results they need to achieve
  • Package their personal leadership brand through their personal brand narrative and LinkedIn profile
  • Analyse their key stakeholder groups and enhance their messaging relative to their personal brand
  • Enhance their personal influence and visibility with a clearly defined thought leadership strategy
  • Develop empowering beliefs about themselves to support their leadership journey

The one-on-one coaching is delivered in-person or virtually, over 5
sessions and includes the development of their LinkedIn profile.

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Testimonials
“I have been working with a Learning and Leadership coach to carve out my personal and career goals and growth. After some conversations, he recommended the Personal Branding Workshop to me. I attended the course with a bit of apprehension brought on by the unknown factor. However, I had even higher levels of curiosity when I started to think about what this could mean and do for me. The course did not disappoint. In fact, it far exceeded my expectations. This is owing to the course content as well as the manner in which Donna interacted with the group. Many times, people are able to teach theory and strategy well but fail to provide practical steps of how to apply this in real life. Donna filled that gap for me by providing tools that firstly, make sense and secondly, are practical and in helping me achieve my goals. I have already started using these tools and I am already getting better at one of my biggest challenges – networking with purpose.”
SISEKO DUMEKO (CFE)RELATIONSHIP BANKING COMPLIANCE, ABSA
“I am forever grateful for all you have done for me during our coaching sessions. I have learnt so much on a personal, academic, and professional level. My leadership skills have been fine tuned for greatness and my career aspirations have been given a new lease of life.”
GIFT NDOURELATIONSHIP MANAGER, NEDBANK
“Looking at where I was when the coaching started, I’ve seen a massive shift in myself and seen a big change in my team and how we work together. The meetings are far more collaborative and productive. Thank you, Donna, for empowering me with skills that can be applied forever and that will assist me to adapt to every facet of leading. I have moved from being a manager to being a leader.”
SICELO NDIWENIMANAGER, RIO TINTO
“Let me take this opportunity and appreciate the amazing work you have done. Your contagious passion for your work is extremely unbelievable. The impact your work has had in touching lives like mine is unmatched.”
RAMODIEHI TEBAKANGSENIOR PEOPLE PARTNER, RELATIONSHIP BANKING
"Donna has the capacity to change one’s thinking; to help you to see new avenues to further your career, and to move you from a space of ʻstucknessʼ to one of possibility and results.”
LIORA GROSSPROGRAMME DIRECTOR GORDON INSTITUTE OF BUSINESS SCIENCE, UNIVERSITY OF PRETORIA
“A few months ago, I reached a pivot point in my career where I realized that I have to transition from a senior manager to people leader in my organization. I started seeing Donna as part of my development journey and her involvement has been fundamental to my transformation. Through our sessions she is helping me to intentionally and concisely articulate my leadership values and personal brand. She provides objective, honest, and constructive playback on my perspectives, she challenges my thinking, and she leads me to new insights about myself and my career. The journey of leadership transitioning is not easy, but I am in great hands. Every session I finish I walk away with new knowledge, self-awareness, and practical actions that I can immediately start applying. I recommend Donna with her honest, straightforward, and collaborative approach to anyone who wants to take their career to the next level and become a true leader.”
OCKERT DE WETSBV, HEAD OF ARCHITECTURE, DATA AND PROGRAM OFFICE
“Having Donna as my personal branding coach has transformed my life. Not only is Donna an expert in this field, but her passion is grounded in a way that enables me to realise my unique brand. Donna works with me in a space that challenges my paradigms, frees me from inhibiting beliefs and moved me into a space of moving into my purpose. Donna walks a journey with me that has enabled me to start to live my life by design and not default. She has always shown great respect for who I am and my personal story and has the ability to make a person feel seen and heard. Her comprehensive model makes the unattainable, very do-able. In this space, there is no one else I would rather work with. There is a warning though: Donna inspires me to greatness and once you engage with her on this journey, there is just no going back to the mediocre.”
NISHANI FORDex LEARNING & DEVELOPMENT, NEDBANK
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Interview Preparation for Senior Leaders & Execs

Supporting leaders to ‘nail’ that interview and ‘secure’ that position aligned to their career strategy.

It takes a lot for leaders to put themselves ‘out there’ for a senior or executive leadership role. The stakes are high and the focus shifts from competence, intelligence and where the individual has come from, to showcasing their ‘best self’ and the leader they aspire to be as  they steer the division/department/company forward and play a more prominent role in driving business success.

When it comes to senior leadership interviews, what an individual says; how they communicate and the impression they leave is vital for success.

Understanding their personal leadership brand (their identity; distinctiveness and the value they deliver) relative to the position they aspire for is key, as is their contribution to the journey ahead.

The Branding & Marketing YOU senior leader interview preparation provides the tools and support for leaders to have ‘breakthrough’ interviews and achieve the position of their dreams.

We Work with Leaders to
  • Determine the success criteria for the role and position their personal leadership brand relative to these criteria
  • Package their personal leadership brand through narrative, achievements and demonstration of core competencies
  • Create winning business strategies and prepare for all eventualities in the interview
  • Challenge limiting beliefs to achieve success and develop practical ways of enhancing personal presence, gravitas and confidence
  • Develop a plan for the first 90 days

The intervention is delivered through one-on-one coaching (in-person or virtual). The number of sessions is dependent on the interview timeline.

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Testimonials
“I was recently promoted to a very senior leadership, Managing Principal (MP) position, at Absa CIB. Donna Rachelson was my coach and prepared me very well for upcoming discussions and interviews throughout my MP process and journey. She assisted me with preparation of my presentation documents, some research, as well as getting me ready ‘for anything”, that could come my way in terms of the interview process itself. I absolutely enjoyed working with her, as she challenged some of my thinking, in particular certain inhibiting beliefs that were holding me back. She worked on my confidence and assisting me in thinking differently about my skills-set, my experience, and my impact. Above all, she gave me absolute clarity of mind. I do attribute my recent success to Donna’s assistance and coaching.”
HAZEL KHUMALOMP, ABSA CIB
“Donna helped me prepare for my Managing Director interview. I highly recommend her as an Executive Coach. She gets it. She observes, listens, and naturally energises the collective wisdom and helped me put together a compelling story that immediately changed the frequency of my brand. I went into the interview feeling I owned my story and that really helped boost my confidence.”
TSHEPO NCUBEMANAGING PRINCIPAL GLOBAL CORPORATES AFRICA, ABSA CIB
“Thank you so much for all your guidance and support through the process – you set me up for success – without a doubt!”
DEAN BARCLAYHEAD OF CASH MANAGEMENT SALES, ABSA
“Thank you for your on-point inspiration during the course and for the feedback. I was successful in my application for the position (which is also a promotion) and can honestly say that the insights gained on your course helped me ‘brand’ myself optimally during the interview process – so thank you!”
ROBYN LACEABSA
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Donna Rachelson

Learn more about Donna Rachelson, founder of Branding & Marketing YOU. Author, speaker and entrepreneur.

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