Store

“There is no greater way, in my opinion, of illustrating the power of marketing and particularly its branding component, than through the use of case histories. And this is what Donna Rachelson does so well. She avoids all the clichés and airy-fairy theory that pervades and obfuscates the marketing industry today and just gets right…

“Donna Rachelson has achieved that rare thing – a business book that is useful, interesting and accessible to anyone who wants to learn more about marketing, from start-ups to established businesses. Her credentials speak for themselves, as do the stories in this book. And best of all, the book is devoid of any marketing buzzwords…

“I recommend this book to my team and other teams. It not only contains amazing stories of great teams in South Africa that we can all learn from, but it inspired me to carry on raising the bar. To challenge myself and others as to what else can we do to inspire people and team…

“You don’t have to formally market yourself but you will always be known and recognised by your behaviour. It is not about What You Are but rather about Who You Are that you are known for. The importance of consistency in the application of a culture and strong values in an organisation and a team…

“This is a timely and insightful experience-based book that reinforces the age old truth that people – well understood and celebrated in their individual and collective diversity, aligned with the organisational culture – are the number one key to building and motivating values-centred teams and successful organisations.”

“There is considerable fascination with the term ‘leadership’ and it can be interpreted as meaning very different things to different people. Branding and marketing YOU through TEAMS explores the concept of leading teams, exposes some of the local talent we should celebrate, and offers telling insights.”