Branding & Marketing YOU
Learn from nine very successful people how to plan, develop, grow and market your personal brand. Donna interviewed successful South African people who have developed successful personal brands to find out how and why they are successful.
Donna explored their stories, vulnerabilities and successes for her book, Branding & Marketing YOU.
Donna has read widely on the subject of personal branding and marketing and was struck by the fact that most books on the subject seem to be either mostly theoretical or, if there are case studies in the books, they feature only celebrity personalities.
Each person profiled in the book is entrepreneurial and successful as a business professional and has become well-known and respected in their field of operation.
Donna highlights how they use innovative and powerful ways to build and market their personal brands and are passionate and driven to make a difference inside and outside of their field of operation. Rachelson illustrates the importance of personal branding and marketing in today’s business environment and unpacks how brands evolve, identifying the components making up a ‘personal’ brand and highlights how to market it effectively.
Branding & Marketing YOU through Teams
Branding & Marketing YOU through Teams is the 2013 successor to author Donna Rachelson’s best-selling Branding & Marketing YOU – first published in 2011 – which focused on personal brand development.
This book garnered critical acclaim and is based on interviews conducted with teams at Microsoft, Sanlam, the MTN-Qhubeka cycling team, Gift of the Givers, Demographica and the Protea Hotels Group.
The fascinating ‘conversations’ that result, provide fresh and valuable insights into what makes teams effective and how they contribute to brand development. The book is written in a very conversational, accessible style and will be of interest to anyone in business or private life with an interest in marketing, communications, branding or reputation management.
Play to Win: What Women Can Learn from Men in Business
This quick, practical read is a must for any woman who wants to make her mark in the business world.
Women are occupying more senior positions in the world of work than ever before, but they still have a way to go. In many respects, the workplace is still a ‘man’s world’, run according to ‘men’s rules’.
Donna Rachelson gets to grips with these rules and shows women how to work with them to advance their careers, while still retaining their femininity and bringing all of the strengths women possess to the workplace.
Drawing on Rachelson’s own experience, as well as the experience of some of South Africa’s top businesswomen, this quick, practical read is a must for any woman who wants to make her mark in the business world.
Book Reviews: Branding & Marketing YOU
“From reading the testimonials of the various people interviewed, it is clear that Branding and Marketing approaches vary and draw from a diversity of strategies, principles, tools, qualities, virtues and values. The stories therefore provide a valuable reference for those who aspire to grow their brand identity and character.”
“More than anything this book highlights the importance of being comfortable in your own skin and the great virtue of perseverance without which nothing is achieved.”
Everyone has a personal brand whether they acknowledge it or not. What I enjoyed about this very readable book is that it makes one conscious of defining one’s own values and ensuring that your behaviours match those values. We all love reading about the high profile people we know courtesy of the media. This book…
“There is a plethora of mumbo jumbo books written on brands, this is not one of them. It is highly practical – a must read for entrepreneurs. By reading it you will have a much deeper understanding of how to shape brands (people or products) into highly valued commodities.”
“Fascinating! I read this in almost a single sitting. The stories of the people Donna uses as examples are so compelling that I just wanted to know more and more. Intriguing how between them there are areas of commonality, like passion and authenticity, and yet how each one is quite different. Each piece fits into…
Book Reviews: Branding & Marketing YOU through Teams
“Donna Rachelson has achieved that rare thing – a business book that is useful, interesting and accessible to anyone who wants to learn more about marketing, from start-ups to established businesses. Her credentials speak for themselves, as do the stories in this book. And best of all, the book is devoid of any marketing buzzwords…
“I recommend this book to my team and other teams. It not only contains amazing stories of great teams in South Africa that we can all learn from, but it inspired me to carry on raising the bar. To challenge myself and others as to what else can we do to inspire people and team…
“You don’t have to formally market yourself but you will always be known and recognised by your behaviour. It is not about What You Are but rather about Who You Are that you are known for. The importance of consistency in the application of a culture and strong values in an organisation and a team…
“This is a timely and insightful experience-based book that reinforces the age old truth that people – well understood and celebrated in their individual and collective diversity, aligned with the organisational culture – are the number one key to building and motivating values-centred teams and successful organisations.”
“There is considerable fascination with the term ‘leadership’ and it can be interpreted as meaning very different things to different people. Branding and marketing YOU through TEAMS explores the concept of leading teams, exposes some of the local talent we should celebrate, and offers telling insights.”
Book Reviews: Play to Win: What Women Can Learn from Men in Business
“This might be a small book. But it packs a punch. It simply and clearly highlights what it is that too many women do differently from men in business. And those things are to their detriment. If you want to benefit from the advice of women at the top of their game and what they’re…
“What I love about this book is the practicality of the advice offered on what it takes for women to succeed in the world of work. I think we are all versed in the challenges women face in being successful business leaders and in the issues pertaining to the pay, representation and power gap. Much…
“In my four decades as a woman in business – both in management and as a consultant – I’ve read tons of books and attended seminars galore but this says it all in a concise and easy read. It’s the kind of book women need to keep close and dip into regularly. No matter how…
“Your book gave me so much inspiration. I have a mentor but not a sponsor and it is such a valuable suggestion. Your overall insights into how girls and boys are raised is just so brilliant. I have twins, a boy and a girl, and so much of what you have outlined is just so…