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Are you referable?

With 70% of buying experiences based on how customers feel they are being treated, do you think you are referable? Are you delivering way beyond what you have promised? If you’re getting in new business as a sales person or new opportunities and promotions as a corporate professional, your answer will be a resounding yes.…

Personal branding trends for 2016

Much is written every year about the trends expected to affect any particular given industry. I’ve found, however, that much of the international content is less relevant to South African businesses and business people. For example, while the US presidential campaign may be a major trend in the USA, it has much less impact on…

Gear up for 2016 – marketing your personal brand

No matter what field you are in you have probably spent January developing your plans for the year – financial, marketing, social media, training and the like; but have you taken the time to develop your personal brand marketing plan? Imagine if we spent as much time branding and marketing ourselves as we so the…

Personal branding: become known as an expert

One of the most effective ways to make sure your personal brand stands out is to establish yourself as an expert. By differentiating yourself, developing niche expertise and marketing yourself to increase your visibility, you can boost your credibility and ensure that you’re reaching your target market.   There’s nothing arrogant about admitting that you…