Gear up for 2016 – marketing your personal brand

No matter what field you are in you have probably spent January developing your plans for the year – financial, marketing, social media, training and the like; but have you taken the time to develop your personal brand marketing plan? Imagine if we spent as much time branding and marketing ourselves as we so the…

Personal branding: become known as an expert

One of the most effective ways to make sure your personal brand stands out is to establish yourself as an expert. By differentiating yourself, developing niche expertise and marketing yourself to increase your visibility, you can boost your credibility and ensure that you’re reaching your target market.   There’s nothing arrogant about admitting that you…