Defining and managing a team brand can have a powerful impact on its alignment, effectiveness and engagement. A team with a strong brand will also have more influence on stakeholders, serving as a strong message to the business that it is a positive force.
Team Branding
Team branding is vital to creating engaged and inspired teams that enhance the value of your corporate brand.
Team Branding Interventions.
Today, as technology allows for flexible workspaces and companies begin to embrace a flattened hierarchy, the new world of work is increasingly geared for collaboration and teamwork. When there are customers to serve; skills to practice and value to create, the teams responsible become their own ‘brands’ within the organization. Consciously or unconsciously, employees, managers and customers form perceptions of functional teams through their daily interactions. It is crucial to ensure a team’s brand is strong enough and clearly communicates what they do and why they are vital to the company.
To create a clear brand, the team needs to understand its target market (who does it serve?), its core competencies (what does it do better than any other similar team?), the benefits it offers (what makes it valuable?) and its brand personality (what is distinctive about the way the team does things?). When team members have a clear sense of this, they have a source of identity and an assurance of quality, shifting them from being disposable function to an irreplaceable service.
Interventions available: One hour keynote address; one day or two day workshop, six-month programme; or e-learning course.
We guide teams how to:
Evaluate their team brand and identify how to take it to the next level
Position their team effectively and articulate their value
‘Package’ their team brand
Wield influence in the organization by increasing their visibility and generating word of mouth advertising