Founded in 2007, Branding & Marketing YOU is the only South African business specialising in personal and team brand building to future-proof your employees and give your company a competitive edge.
We offer development courses and workshops to train individuals and teams to brand and market themselves, equipping them to future-proof themselves with the skills to thrive in an age where business success relies on strong personal connection
The result is an engaged, powerful, connected workforce with the tools to develop their own careers – and your business. After all, today, your employees’ personal brand will have an effect on your business goals.
Our development programmes have been implemented in blue-chip companies across South Africa including Absa, Standard Bank, Deloitte, Eduloan, Microsoft, Hogan Lovells, JP Morgan, Novartis, Multichoice, Nedbank, BDO, Oticon, ABInBev, and Discovery.
Branding & Marketing YOU is a fully women owned, operated and led business, spurred by the passion of our founder, Donna Rachelson.
Personalised interventions for employees with maximum impact
Over 3000 corporate professionals trained to date
Sustained and convenient learning solutions though training, e-learning and support services
Brands That Trust Us with Their Personal Branding Success
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Donna is a driven entrepreneur with a passion for helping corporate go-getters, women and graduates make their mark.
She has held a number of marketing director positions in organisations including Nando’s and the South African Institute of Chartered Accountants as well as marketing management positions at Standard Bank and AECI. She believes she can brand and market anything from chicken to chartered accountants.
Her fascination for personal and team branding and its impact on business growth led her to found Branding & Marketing YOU in 2007, and her passion for the development and advancement of women in South Africa was the driving force behind her third book “Play to Win: What Women can learn from Men in Business” and the co-creation of the IgniteHer programme.
She also spearheaded the creation of Seed Engine’s AccelerateHer ® Programme – a bespoke, fully funded, three-month business accelerator for women entrepreneurs, designed to fast-track the development of women-owned businesses, taking into account the unique challenges women face.
Donna has an MBA, is a guest lecturer at GIBS and has lectured at Yale on the YALI programme. In 2018 Donna was named CEO Magazine’s Businesswomen of the Year and was identified by Entrepreneur Magazine as one of SA’s Top 50 businesswomen to watch.
Branding & Marketing YOU – provides practical ‘hands-on’ guidance through case studies and is the first South African based personal branding and marketing book.
Branding & Marketing YOU through Teams – mobilises organisational teams to effectively position themselves as adding value and enhancing their visibility and credibility.
Personal Branding for Entrepreneurs – provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their personal brands.
Play to Win: What women can learn from men in business – gives women practical ways of ‘leveling the playing field’ and getting ahead in male-dominated environments.
“Donna is an excellent facilitator. The topic was explained in an easy, fun way. Thank you for a wonderful workshop.”
“Donna was excellent and very professional, I left totally inspired and braver than when I arrived.”
“Branding & Marketing YOU’s intervention with our Enterprise Strategy team ignited an intense awareness of the importance of personal and team brands, and a strong appetite to manage these brands in a much more intentional manner, but always grounded in authenticity. The long-term impact has been primarily observed as positive changes in our teams’ behavior…
“Donna has the capacity to change oneʼs thinking; to help you to see new avenues to further your career, and to move you from a space of ʻstucknessʼ to one of possibility and results.”
“It was amazing to have Donna integrate into our Sales Training session. Up until Donna spent a day with us on Team Branding, we had been down a long road with the Sales Teams in terms of how to work together more cohesively, respectfully and effectively. Donna received feedback from our Clients and Channel partners,…
“I have a brutally honest team, and I must say that they were all delighted with the session, the feedback was extremely positive – in fact it was 100% positive – and this is a first! It was practical advise, excellently delivered that will be of major benefit to me as well as my entire…
“Impactful. Insightful. Mind stretching. Invaluable. You will never look at yourself in the same light again and neither will your business associates.”
“Thank you for an excellent presentation and bringing home an important message about personal branding – You have created awareness & enthusiasm in our people for something that will benefit them personally – but also our company. A real win-win! Your energy, expertise & enthusiasm is contagious!”
“Donna really knows her business and is a very dynamic and interesting facilitator. Any professional in any organisation would do well to attend the course.”
“I am forever grateful for all you have done for me during our coaching sessions. I have learnt so much on a personal, academic, and professional level. My leadership skills have been fine tuned for greatness and my career aspirations have been given a new lease of life.”
“I approached Donna to coach me after a year or more of trying to do my branding myself. I was doing many different things, because I enjoyed the variety, but it made it very difficult for people to understand what I did. I knew this was a problem but I just couldn’t get more specific.…
“I would certainly recommend this workshop to anyone who wants to move from a good leader to a great leader, from an average person to an impactful person, from a directionless person to a person of purpose.”
“Once again you turned me from a sceptic as to the value of external facilitators to being fascinated at your ability/technique to draw out sound and valuable content that will not only assist in developing a pointed and relevant marketing strategy for the team but also provided some real insights into the current strategy gaps…
“Donna’s presentation brings a practical clarity to the murky concept of personal branding. Her energy and dynamism are infectious!”
“This is the best personal development training I have attended in my career. Mind blowing!”
“Donna is an excellent facilitator who encourages active and lively participation. She is truly passionate about her subject matter, is well qualified to talk about personal branding and marketing and has practical experience to back up what she says. She clearly loves what she does.”
“I am immensely grateful for Donna and the time she so generously awarded me. Her coaching has guided me in just 4 sessions to a completely different mindset when it comes to my professional life. I have a firmer understanding of the role I want to play professionally as well as a greater confidence in…
“It was a fantastic two days and definitely worth my time. Before this workshop I had some idea as to what my brand is, but when working through the different steps to define it better I managed to get a much better understanding of what I stand for and how it impacts on those around…
“A highly valuable, thought-provoking journey with an inspiring, exciting outcome.”
“If you do business and want an advantage – this is compulsory. The material is high impact and usable.”
“This workshop blew my mind! I have so much new stuff and great ideas to implement I hardly know where to start! The day is packed with practical personal branding tips for anyone intent on getting ahead in their chosen space. What’s more – they can be easily applied from the moment you leave. I…
“Branding & Marketing YOU provides one with an opportunity to implement everyday practical actions and interventions that will help elevate your brand and keep it top of mind. I credit my career growth to Donna for continuing to focus my energy in achieving my goals in life.”
“Lekker, lekker, lekker – so great to see the team create a safe space for each other and to share openly. Brilliant to see fireworks go off for each of them regarding how they can build their own brands within a team.”
“Thank you for yet another wonderful presentation.You have contributed in an amazing way and surely added value which we all are very grateful for. This will however not be the last that we will see of you. Thank you again!”
“Donna was absolutely fantastic!! We loved every moment of her and she is so fabulous. Her content was tailored to our audience, she took the time to come listen in on the event to make sure her talk complimented the day, she really showed such commitment to our event and was just such a pleasure…
“Branding & Marketing YOU for Women offers practical advice and has an enlightening perspective on the corporate space. If women want to change how we’re perceived, we need to change how we think which will change our approach. I really enjoyed how it shows women how to showcase their personalities and strengths within the context…
“We have been associated with Donna for several years. She has initially engaged the Eduloan Executive Committee to explore individual and team branding. The value of this process compelled us to extend the programme to our entire senior management team. We found this learning intervention provocative and challenging with practical application to improving our individual…
“Looking at where I was when the coaching started, I’ve seen a massive shift in myself and seen a big change in my team and how we work together. The meetings are far more collaborative and productive. Thank you Donna for empowering me with skills that can be applied forever and that will assist me…
“The Branding & Marketing YOU workshop caused a paradigm shift in my view and approach to branding, I now consider branding in all aspects of my life, from my social profile, personal expression, physical appearance to the conversations I keep and ultimately the way I present myself.”
“Brilliantly presented, thought provoking and very insightful. Donna is a dynamic and knowledgeable speaker.”
“My team’s workplace health index (internal employee satisfaction) was 92%. You definitely played a role in driving such an awesome result. Thank you!”
“Donna is an amazing facilitator and has vast knowledge on the subject of personal branding and marketing. She gives practical examples that make it easy for one to see how you can make the material relevant to your life.”
“I’ve recently started working with Donna and I’m completely energised by her passion, warmth, knowledge and energy. Donna has nudged me to do things that are already having an impact on my life and my business and I’m incredibly excited to be on this journey with her.”
“Brilliant! Forces you to reflect on who you are and how you package and portray yourself.”
“Working with Donna has been great. She is extremely professional and her talk is very impactful on very different audiences (from Women in IT to Chief Information Officers). All of them walk away with lots to consider around making their mark in business with the right brand that carries what they stand for and how…
“Branding & Marketing YOU’s course content is clear. The workshop is well facilitated. Most of all it is relevant to all types of people, both introverts and extroverts. I walked away feeling equipped with tools that I can practically use to grow my personal brand.”
“I have been working with a Learning and Leadership coach to carve out my personal and career goals and growth. After some conversations, he recommended the Personal Branding Workshop to me. I attended the course with a bit of apprehension brought on by the unknown factor. However, I had even higher levels of curiosity when I…
“Not only is Donna an excellent facilitator in the personal branding and marketing field, but she carries a passion and drive for excellence which is unmistakable. Donna builds hope in people for a better future as she makes more complex concepts easy to understand and apply. It is truly great to learn from her experience…
“Branding & Marketing YOU’s Women Development program provides insightful lessons on how women can best combine their own instincts, skills and work ethics, with those that are displayed by men in the workplace, to their advantage, for the benefit of the business. The “lessons” look at tactical ways to enhance a women’s ability to perform…
“I mostly appreciated how you immersed yourself in the Multichoice culture to fully understand the challenges that women face and what they needed to do to advance their leadership in a male dominated industry. You helped me build the women development strategy for the group, did exceptional work in profiling our women in leadership and…
“Having Donna as my personal branding coach has transformed my life. Not only is Donna an expert in this field, but her passion is grounded in a way that enables me to realise my unique brand. Donna works with me in a space that challenges my paradigms, frees me from inhibiting beliefs and moved me…