Branding & Marketing of Company Divisions

Branding your department or business unit creates engaged and inspired teams that enhance the value of your corporate brand.

When businesses think of branding & marketing, their first area of focus is marketing to their customers. Over the years, companies have recognized the importance of the people who bring their brand to life – their employees – and have embraced the concepts on internal marketing and personal branding. But few have recognized the importance of branding & marketing their divisions, departments or business units.

Consciously or unconsciously, employees, managers and customers form perceptions of functional departments or business units through their daily interactions.

Branding department’s such as Marketing, HR, Compliance, Health & Safety etc. focuses on ensuring the department’s brand is positioned strongly and clearly communicates what they do and why they are vital to the company.

Defining and managing a department or business unit’s brand can have a powerful impact on its alignment, effectiveness and engagement. A department with a strong brand will also have more influence on stakeholders, serving as a strong message to the business that it is a positive force.

We Guide Departments to

Our branding & marketing your department intervention
is available as a customised in-person or online intervention.

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