How Employer Branding can Enhance Talent Attraction and Retention
It’s a well-established fact that people are a company’s most invaluable resource. Talent, when identified and harnessed within the right people, is what drives business
When businesses think of branding & marketing, their first area of focus is marketing to their customers. Over the years, companies have recognized the importance of the people who bring their brand to life – their employees – and have embraced the concepts on internal marketing and personal branding. But few have recognized the importance of branding & marketing their divisions, departments or business units.
Consciously or unconsciously, employees, managers and customers form perceptions of functional departments or business units through their daily interactions.
Branding department’s such as Marketing, HR, Compliance, Health & Safety etc. focuses on ensuring the department’s brand is positioned strongly and clearly communicates what they do and why they are vital to the company.
Defining and managing a department or business unit’s brand can have a powerful impact on its alignment, effectiveness and engagement. A department with a strong brand will also have more influence on stakeholders, serving as a strong message to the business that it is a positive force.
It’s a well-established fact that people are a company’s most invaluable resource. Talent, when identified and harnessed within the right people, is what drives business
It’s not a reach to say that AI is and likely will remain, the most important technological innovation of our times. While the internet laid
You’ve put in a lot of time and effort to build a strong personal leadership brand and get to where you are now. Your audience
No one builds a successful business or makes significant strides in their personal life entirely on their own. If you’re going it alone, you’re limiting
You already know that the strongest personal leadership brand is one that reflects your absolute best. It perfectly captures everything that makes you uniquely you.
Building your personal leadership brand is an incredible opportunity that can open so many doors and gather support from others. While many emerging leaders attempt
Learn more about Donna Rachelson, founder of Branding & Marketing YOU. Author, speaker and entrepreneur.