
Be Your Own Biggest Fan: The Power of Self-Belief in Shaping Perceptions
If you don’t own your excellence, who else will? Self-belief isn’t a fluffy mantra; it’s the cornerstone of true leadership, authentic influence, and sustainable success.
When businesses think of branding & marketing, their first area of focus is marketing to their customers. Over the years, companies have recognized the importance of the people who bring their brand to life – their employees – and have embraced the concepts on internal marketing and personal branding. But few have recognized the importance of branding & marketing their divisions, departments or business units.
Consciously or unconsciously, employees, managers and customers form perceptions of functional departments or business units through their daily interactions.
Branding department’s such as Marketing, HR, Compliance, Health & Safety etc. focuses on ensuring the department’s brand is positioned strongly and clearly communicates what they do and why they are vital to the company.
Defining and managing a department or business unit’s brand can have a powerful impact on its alignment, effectiveness and engagement. A department with a strong brand will also have more influence on stakeholders, serving as a strong message to the business that it is a positive force.
If you don’t own your excellence, who else will? Self-belief isn’t a fluffy mantra; it’s the cornerstone of true leadership, authentic influence, and sustainable success.
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Learn more about Donna Rachelson, founder of Branding & Marketing YOU. Author, speaker and entrepreneur.