
What Can We Learn from World-Acclaimed Springbok Captain Siya Kolisi’s Personal Leadership Brand?
Just a few weeks ago, the whole of South Africa was on the edge of their seats, hearts pounding with pride as the Springboks, under
When businesses think of branding & marketing, their first area of focus is marketing to their customers. Over the years, companies have recognized the importance of the people who bring their brand to life – their employees – and have embraced the concepts on internal marketing and personal branding. But few have recognized the importance of branding & marketing their divisions, departments or business units.
Consciously or unconsciously, employees, managers and customers form perceptions of functional departments or business units through their daily interactions.
Branding department’s such as Marketing, HR, Compliance, Health & Safety etc. focuses on ensuring the department’s brand is positioned strongly and clearly communicates what they do and why they are vital to the company.
Defining and managing a department or business unit’s brand can have a powerful impact on its alignment, effectiveness and engagement. A department with a strong brand will also have more influence on stakeholders, serving as a strong message to the business that it is a positive force.
Just a few weeks ago, the whole of South Africa was on the edge of their seats, hearts pounding with pride as the Springboks, under
Greta Gerwig’s Barbie movie, which hit the screens in July, has raced to the top as the most successful film of 2023, amassing a $356
We may not always want to admit it, but the people closest to us really do play an immense role in who we are and
One of the most valuable assets you can possess when it comes to building your personal brand is a strong sense of self-awareness. When you
Rebelling is all about leaving behind what feels safe and familiar and embracing new and different experiences. Without rebellion, how can we expect anything to
Do you ever find yourself holding back when it comes to speaking up about your accomplishments? Does the mere thought of self-promotion make you feel
Learn more about Donna Rachelson, founder of Branding & Marketing YOU. Author, speaker and entrepreneur.