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Get people to back you

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Here’s how to develop a personal brand that inspires others to invest in you

We’ve all heard that it’s not what you know but rather who you know that counts in life. This is definitely true when you’re looking for someone to back you.

Whether you’re trying to find a sponsor for your MBA, or someone who’s willing to help you fund your business idea, you need to develop a personal brand that others believe in. So how do you get others to back you?

First of all you need to believe that you are “backable”. It sounds simple, but if you aren’t convinced that you’re worth backing, nobody else will be. You need to have confidence in yourself and your venture.

Self-confidence takes time to develop, but here are a few pointers to get you started on cultivating your self confidence and getting others to believe in you:

• Know what makes you special This step is the foundation of creating a successful personal brand that other will want to invest in. Identify what makes you unique and differentiates you from your competitors.  Develop your unique selling proposition (USP).
• Develop your personal brand as well as your cause, business or idea It won’t help you to spend all your energy developing a business case or a proposition for sponsors if you haven’t developed a strong personal brand that people will buy into. Remember, people need to believe in you before they’ll buy into your ideas or products.
• Ensure your cause is meaningful People are more likely to help you if your goal is not purely self-centered, but serves a higher purpose or cause. You’re also more likely to persevere if you believe that your goal will benefit other too, whether it’s studying further to be able to provide better for your family, or developing a business that doesn’t just make money, but also makes a difference to the lives of others.
• Become compelling Others will invest in you if you are convincing. This means you need to haveclarity about your goals, what you can deliver and where you can add value. When given the opportunity to share your plans and hopes, rather than waffling and missing the key points, you should be able to make a simple, compelling case because you know exactly what you want to communicate.
• Execute flawlessly and be consistent People choose to back individuals that they trust. Trust is earned through consistency and continual excellence in delivery. Nobody will back someone who has a track record of letting people down and failing to deliver on promises. If you want others to invest in you, make sure you have a history of being a good investment.

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