Have you Marketed your Personal Brand Lately?
Thinking about your personal brand and branding ‘you’ is only the first part of a bigger process. Once you’ve defined and positioned your personal brand, you need to consider how to go out and market your personal brand in a way that is authentic and builds credibility.
Everything you do needs to tie up in terms of the message you want to give about your brand. You can’t spend so much time on branding yourself and developing a fabulous positioning that you forget to translate the insights into tangible and practical actions.
Once you’ve developed and fine-tuned your personal brand, a useful way to look at marketing your brand is to focus on the five pillars of personal marketing:
1) Learn how to create an awesome impression
2) Build and protect your reputation
3) Nurture and build relationships
4) Embark on a personal visibility campaign
5) Use others to promote word of mouth advertising about yourself.
Visit branding and marketing YOU for more information.
When you create an awesome impression consistently, you understand that everything about your personal brand matters. Factors like your image; what you talk about; how you express yourself; how you communicate the value you deliver and your passion are vital to your personal brand.
Building a reputation addresses what you want to be known for and then focusing all your efforts on marketing activities in that direction.
Nurturing and building relationships is integral to marketing your personal brand. As marketing is a process, you need to make sure that you look at value adding, frequent contact and relationship building activities with your key contacts.
If you have low visibility, you have ‘no’ visibility. Whether you are an extrovert or an introvert, you need to find ways of enhancing your personal visibility.
Word of mouth is an extremely important facet of personal marketing. Think of services you buy or use in your life, chances are you will ask other people whom you trust for their recommendations. There are powerful techniques you can use to get others to speak positively about your personal brand.
What have you done lately to market your personal brand?