Branding & Marketing Insights

The P’s of Personal Marketing: Part 2 This is the third part in a three-part series of posts taken from an article I wrote that was published in Marketing Mix.…

Maximising your relationships (Part 1) Research shows that in service-based businesses, approximately 25% of new business should come from a company’s existing clients. Most businesses, however, forget about marketing to…

Maximising your relationships (Part 2) In my last post, I started looking at how you can prove your worth to existing clients. In this post, I’ll examine how to go…

How personal branding benefits your company brand (Part 1) Businesses today have it tough. As soon as you develop something new – a competitive premise or a product/ service that…

The inspiration behind my book Have you ever dreamed of sitting down to have a face-to-face conversation with some of South Africa’s leading figures in the areas of media, politics,…

How personal branding benefits your company brand (Part 2) In my previous post, I talked about why I think personal branding will benefit any organisation as a whole. In this…