Angelina Jolie: an inspiring personal brand Great personal brands inspire us. While effective personal branding can be achieved by anyone, not just Hollywood stars; it’s sometimes useful to look at…
The marketing skill we forget: listening There’s a very old saying that goes, “We were born with one mouth and two ears.” In other words, we should listen more than…
Why a marketing plan is critical for business success If you’re an entrepreneur, you’re probably so busy actually running your business that you don’t often have the time to take…
4 ways to get focused Often businesspeople start to feel overwhelmed by everything that seems to need their attention. Instead of narrowing their focus to just the most important tasks…
Meaningful personal brands are most likely to succeed According to people around the world surveyed in the Havas Media second annual Meaningful Brands Index, what makes people care about brands,…
Market yourself for a career relaunch If you’ve been out of the workplace for awhile, it’s completely normal to feel a bit nervous about restarting your career. As you look…