Branding & Marketing Insights

Lancing your brand This past week’s headlines, conversations and social media posts have been dominated by the Lance Armstrong interview with Oprah. Although many people are getting weary of the…

Influence how people perceive you Research suggests that within seven seconds of meeting someone new, that person will have formed an opinion of you. While it’s best to make a great…

Fuel your brand with passion February is the month of love, and whether you love or loathe Valentine’s Day, it is seen by many people around the world as the…

Make your email signature work for you In personal branding, everything counts, from the way you answer the telephone to how you behave at a networking function. Your email signature can…

How to establish yourself as an expert Expert knowledge in a particular subject or field is a valuable differentiator in today’s cluttered work environment. And there’s nothing arrogant about admitting…

How personal branding contributes to your fulfillment Personal branding is not the ultimate key to happiness, but it can help individuals to access their talents, engage with their work and…