Three personal branding bad habits you should ditch in 2014
Personal branding bad habits could be sabotaging your brand.
Everyone has bad habits. Some are more obvious than others. But many people are not aware of the subtle yet damaging workplace behaviours that have become habitual to them, which could be damaging their personal brands.
Once you realise you’ve been guilty of these personal branding bad habits, you can begin to correct them and improve your personal branding and marketing.
Here are the three top personal branding bad habits you should avoid in 2014:
1) Trying to do everything yourself
We often think we need to do everything ourselves, especially when it comes to personal branding and marketing. You may think that because you’re trying to promote brand “you”, it means that you can’t ask for help. Nothing could be further from the truth!
Identify areas where you don’t have expertise and ensure you get resources to assist you with building and marketing your personal brand. For example, you may need assistance writing up an article or a case study. We can’t all be good at everything. If you’re not a good writer, find someone who is to help you.
2) Being too complacent about your personal brand
Let’s face it, the marketplace is evolving all the time, and to keep your brand relevant, you need to constantly evolve your personal brand. You need to research new trends and constantly develop new and relevant skills in order to understand how you can add even more distinctive and measurable value in your defined niche.
3) Not focusing on consistent activities to build and market your personal brand
Marketing a personal brand is not a natural activity. Often it requires developing a new habit. We know, much like keeping to an exercise programme, that this is not easy unless you allocate time and consistently execute activities to achieve success. Personally, I allocate an afternoon a week to focus on personal marketing activities.