Lancing your brand

Lancing your brand This past week’s headlines, conversations and social media posts have been dominated by the Lance Armstrong interview with Oprah. Although many people are getting weary of the topic, it’s understandable that it’s caused such a buzz given the role Armstrong has occupied in sport over the past decade or so. He did…

Influence how people perceive you

Influence how people perceive you Research suggests that within seven seconds of meeting someone new, that person will have formed an opinion of you. While it’s best to make a great first impression, you need to continually develop positive perceptions of you if you want to advance your career. In personal branding, everything counts. All interactions, no…

Fuel your brand with passion

Fuel your brand with passion February is the month of love, and whether you love or loathe Valentine’s Day, it is seen by many people around the world as the chance to declare or renew their love for that one special person. But passion is not only the fuel of romantic relationships; it’s what feeds…

Make your email signature work for you

Make your email signature work for you In personal branding, everything counts, from the way you answer the telephone to how you behave at a networking function. Your email signature can also say a lot about you. It makes sense, then, to use it to your best advantage and make sure it generates a great impression.…

How to establish yourself as an expert

How to establish yourself as an expert Expert knowledge in a particular subject or field is a valuable differentiator in today’s cluttered work environment. And there’s nothing arrogant about admitting that you have developed specialist knowledge in your field. In fact, by positioning yourself as an expert, you make it easier for other people to access you…

How to tell your personal brand story

How to tell your personal brand story In business or personal encounters with other people, we are frequently asked about ourselves, yet many of us don’t have a well-packaged answer ready. By learning to tell your personal brand story – a quick, interesting, emotive summary of who you are and the key things you want…

Do you know how to communicate your value?

Do you know how to communicate your value? You know you do good work and that you’re technically skilled in your field, but do you stand out from your colleagues and competitors? Learning to communicate your value in the workplace is key to moving forward and achieving your career goals. The starting point for communicating your value…

Get out of your personal brand rut

Get out of your personal brand rut Sometimes we get stuck in a rut, doing the same things we’ve always done and missing out on new opportunities and better results because of it. When that happens, it’s important to recognize it and do something about it. Here are five ways to turbo-charge your personal brand:…