5 ways to market your skills
One of the concerns people voice to me most frequently is that they are scared to market their personal brand in the workplace in case they come across as being arrogant. You see, many people don’t realize that personal marketing is not about shouting how great you are from the rooftops – it’s about authentically demonstrating the way you can help people to solve their problems.
Here are five tips for marketing yourself in the workplace, without being arrogant:
- “Package” how you add value. You might have developed a fantastic email marketing campaign for a client or implemented a new training solution in your HR department, and you’re waiting for someone to pat you on the back. Instead, develop a case study or a presentation about what you’ve achieved and talk about it. Collect testimonials from the people who’ve benefited. Offer to facilitate a workshop in your area of expertise. In short, don’t tell people you’re brilliant, show them how you can solve their problems.
- Promote others. While that may sound completely counter-intuitive when you’re trying to market yourself, in actual fact, the more you promote others the more they will want to promote and talk about you. As human beings, when someone does something nice for us, we instinctively want to return the favour. Furthermore, by putting people in touch with excellent referrals from your network, you once again demonstrate the value you add.
- Develop your niche. You can’t be everything to everyone and in today’s cluttered workplace, the people that move ahead are those who stand out. Think about your unique strengths and skills and actively promote yourself on that basis. Instead of saying, “I’m just the most wonderful financial planner in the world,” you’re saying something more like, “I can help you with your financial retirement planning; it’s my area of financial expertise and my passion”. If you are clear and consistent about this, it can go a long way in ensuring you develop a reputation for what you want to be known for.
- Speak up. Make sure your opinion is considered in important discussions by sharing your views (and being ready to back them up with solid research). Join discussions in your workplace or online on forums; blogs posts and social media, where you can have a say, demonstrate your knowledge and constructively influence conversations. Be heard.
- Create and share great content. One of the easiest ways to show people how much value you can add is to share a little of your expert knowledge where they can read it, whether that means writing a white paper, putting together a workshop for your team, writing an article for an industry publication or starting a blog. By giving people expert advice that helps them to solve a problem, you position yourself as an expert and raise your credibility.
How are you marketing you skills? Share them with us in the comments below