Are You Dedicating Time to Building Your Personal Brand?
What do you consider to be your biggest challenge when it comes to managing your personal brand?
The most common excuses I hear is finding time to brand and market one’s self and that we find ourselves bombarded with many different priorities – endless emails, and although we know it makes great sense to build and market our personal brand, it doesn’t seem to make it to the top of the priority pile.
Sound familiar? Here’s some thoughts for you to consider:
1) Think daily (or at least weekly) thinking and taking one action for your personal brand.
Remember that great personal brands are built on incremental change. As Loehr and Schwartz said, “Small incremental change is better than ambitious failure.”
2) Get creative!
Think about quotes you have come across; articles/press releases/radio and TV interviews; thoughts from social media; presentations/seminars/conferences; ideas from someone you have met or books you have read.
Use these as triggers to think about your area of expertise and how you can create some new thinking.
3) Get help!
It is not always realistic to think you can do things on your own.
Much like companies enlist marketing resources to grow and develop their personal brands; you too need to enlist some help – get a copywriter, social media expert, etc.
Maybe even enlist a buddy.
4) Get started!
Write articles/blogs/social media posts… maybe even try for a slot on a community radio station.
Consider even setting up small group discussions and finding other ways of adding value to your networking contacts and prospects.
It is all about learning to better communicate the value you deliver.