Smart marketing: tapping into the kiddie market

If marketers want to know whether marketing to children works or not, they need just ask the countless parents who found themselves spending extra at Pick n Pay last year to ensure they scooped Stikeez. I know because I was one of them. My two kids, like thousands of other children around South Africa, were…

Marketing is about more than money

Understanding the recent shifts in marketing and what they mean for your business Best-selling author Seth Godin recently wrote an article about the shift in marketing and how it affects political campaigning in the USA. He points out that brands aren’t built the way they used to be: “Consider this: In the 2016 election, the…

How brands can push boundaries without being offensive

In light of recent controversial campaigns by Legit and Appletizer, Branding & Marketing YOU CEO and marketing specialist, Donna Rachelson spoke to Destiny Connect  about ‘how brands can push boundaries with ad campaigns without being irresponsible.’ It is inevitable that most brands will upset consumers at some point, Rachelson says. However, if this is done in…

The Power of Focus

Focus is such a fundamental principle of marketing, but many people struggle to get it right. We get distracted by the plethora of options available and instead of narrowing our focus to what’s most critical and discarding the unimportant things, we sometimes get hung up on minor details instead. Remember: to your customers, you represent…

Marketing musts for Entrepreneurs

Branding & Marketing YOU CEO, Donna Rachelson’s ‘Marketing musts for Entrepreneurs’ was featured in Business Brief’s Startup Success, Entrepreneurship Feature. You can find Donna’s top 3 marketing tips for Entrepreneurs on page 32 http://www.gate5.co.za/read/32281/qv/30655938/133017619/75583/j    

Three clever questions to ask your clients

Most of us have answered customer surveys and wished we could rewrite the questions instead of choosing from the pre-written options. By learning to ask your clients questions that go beyond the typical “check the box” customer feedback survey, you can improve your service levels far more strategically, and boost your client loyalty while you’re…

How to email like a pro

Email is like any other form of communication – there are acceptable norms and also types of behaviour deemed as inappropriate. For example, I often have business executives asking me for advice on how to help their colleagues or employees to understand and abide by email etiquette. They find that while these people are technically…