Marketing musts for Entrepreneurs
Branding & Marketing YOU CEO, Donna Rachelson’s ‘Marketing musts for Entrepreneurs’ was featured in Business Brief’s Startup Success, Entrepreneurship Feature. You can find Donna’s top 3 marketing tips for Entrepreneurs on page 32 http://www.gate5.co.za/read/32281/qv/30655938/133017619/75583/j
ENTREPRENEURSHIP: 3 marketing tips for beginners
Many entrepreneurs that I speak to tell me they know they need to market their business, but they just don’t have the time, or they don’t know where to start. While I understand that marketing can seem intimidating, it presents huge opportunities for business growth. My advice is not to dive right into complex marketing […]
Three clever questions to ask your clients
Most of us have answered customer surveys and wished we could rewrite the questions instead of choosing from the pre-written options. By learning to ask your clients questions that go beyond the typical “check the box” customer feedback survey, you can improve your service levels far more strategically, and boost your client loyalty while you’re […]
How to email like a pro
Email is like any other form of communication – there are acceptable norms and also types of behaviour deemed as inappropriate. For example, I often have business executives asking me for advice on how to help their colleagues or employees to understand and abide by email etiquette. They find that while these people are technically […]
Start-ups, avoid these four marketing mistakes
As an entrepreneur, I network extensively with other entrepreneurs and I am always inspired by their energy, expertise and passion. Yet as a professional in the marketing industry, I often find that entrepreneurs and start-ups do not know how to tackle marketing effectively. So says Donna Rachelson, founder and CEO of Branding and Marketing You. […]
ONLINE MARKETING Take Your Website from Good to Great
I remember a few years back when every company was rushing to get a website designed because we were told ‘online is the new shop front’. People said having a good website was the key to sales success and for a time they were right – until everyone got a good website. Unfortunately, it’s not enough anymore. […]