As indicated in the previous blog, first impressions need to be bolstered by an ability to present oneself as an incisive thinker and somebody who has the courage of her convictions. Women need to rid themselves of the lingering idea that this will make them unlikeable, whereas in fact it will make them respected. A…
As we contemplate the possibility that the pandemic may be ending or at least brought under control, there’s never been a better time for women to recommit to building a strong personal brand. All the research shows that female professionals were disproportionately affected by the pandemic, with McKinsey predicting that female employment may not return…
It is indisputable that building a personal brand is key to progressing one’s career. People who have been exposed to personal branding understand that it is not always hard work that helps you get ahead. Perceptions help shape how others behave toward you and if the perceptions others have of you are not aligned to…
As a businesswoman, I believe that the value a woman brings to any workplace is more than just being able to emulate a masculine approach to their job. I have seen that contributing as a woman means bringing unique aspects of herself into her work. This uniqueness also requires a distinctive approach to cultivating influence.…
“After the embarrassment of Bic’s now-infamous Women’s Day advert (Look like a girl … Think like a man), I was mildly sceptical when the book Play to Win – What Women Can Learn from Men in Business landed on my desk for review. However, the book, written by Donna Rachelson, was a refreshing read and…
The truth is that being a woman in business is tough. We’re not always playing on a level playing field and sometimes we face challenges that men don’t. But that doesn’t mean that as women, we can’t be successful There are so many examples of women who have risen to the top of their field,…
Frew Murdoch – assistant editor of HR Pulse – and myself were privileged to speak with some of the women who will be speaking at the IPM Women in Business Conference being held at the Gordon Institute of Business Science (Gibs) on Tuesday next week. They shared, with us, what they’ve learned on their rise to the top, and…
Women are not getting ahead and statistics report that the percentage of women at work in top positions has stayed relatively static for the past three years. The problem is women at work need to realise that the business world was created by men and so they must play by men’s rules. It’s sexist and…
I believe that building an effective personal brand is critical for business success, whether you’re a man or a woman. There are certain areas, however, where women in particular need to focus to ensure their personal brands create a lasting positive impression
Personal Branding Tips for Women In today’s competitive working world, women who want to progress in their careers need to learn to build personal brands in order to stand out from the clutter, get their skills recognised and outshine the competition. While there are still parts of the business world that are dominated by men, that is…