Understand your brand and its value

hand holding lightbulb understand your personal brand

[vc_row][vc_column][vc_column_text]I thought a good place to end this series of blogs on particular issues relating to women and personal branding would be with a reminder of how important it is to understand your brand at the most granular level possible. This is true for everybody, of course, but it is of particular value to women […]

Think alliances rather than networks

think alliances rather than networks

Think alliances rather than networks. It’s a cliché: get out there and build your network because it is your launchpad. Like all clichés, it holds a grain of truth—but, as always, the devil is in the detail. In the workplace, all networks are not equal. Women seem particularly good at building deep but narrow networks […]

Don’t be afraid to sell yourself

sell yourself

Sell yourself. As indicated in the previous blog, first impressions need to be bolstered by an ability to present oneself as an incisive thinker and somebody who has the courage of her convictions. Women need to rid themselves of the lingering idea that this will make them unlikeable, whereas in fact it will make them […]

Why women need a powerful personal brand more than ever

branding for women

As we contemplate the possibility that the pandemic may be ending or at least brought under control, there’s never been a better time for women to recommit to building a strong personal brand. All the research shows that female professionals were disproportionately affected by the pandemic, with McKinsey predicting that female employment may not return […]

Why personal branding for women matters

It is indisputable that building a personal brand is key to progressing one’s career. People who have been exposed to personal branding understand that it is not always hard work that helps you get ahead. Perceptions help shape how others behave toward you and if the perceptions others have of you are not aligned to […]

10 ways to enhance your impact

team of business women

As a businesswoman, I believe that the value a woman brings to any workplace is more than just being able to emulate a masculine approach to their job. I have seen that contributing as a woman means bringing unique aspects of herself into her work. This uniqueness also requires a distinctive approach to cultivating influence. […]