I thought a good place to end this series of blogs on particular issues relating to women and personal branding would be with a reminder of how important it is to understand your brand at the most granular level possible. This is true for everybody, of course, but it is of particular value to women because, as my blogs have suggested, there are particular areas of personal-brand building that might not come so easily for them.
For example, many women find it hard to speak directly and jump in early lest they be seen as pushy, while communicating her accomplishments and skills may be harder for the average woman than the average man. But if women properly understand exactly what their brand is, they will at least have a real incentive to communicate how their personal and other qualities and achievements relate to the brand. It will seem less like self-promotion and more like supporting the brand and what it stands for.
The key to all of this is to understand the moving parts and how they interconnect. This enables you to link who you are, and your experience, with what the brand stands for. Perhaps as important, if you understand the web of skills and experiences that underpin your brand, you will have a much better idea of the value you can offer—it’s the brand that pulls together all the various things you have done and are.
A deep understanding of your brand and what supports it also equips you to understand where it stands in relation to other peoples’ brands, and thus will help you to hone your “value proposition” more effectively. In consequence, how you portray yourself will be that much more effective and compelling, and your brand will be become integral to who you are.
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