Marketing update reviews Branding & Marketing YOU through Teams

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Marketing update reviews Branding & Marketing YOU through Teams

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Marketing update reviews Branding & Marketing YOU through Teams

Donna’s new book, Branding & Marketing YOU through Teams has been reviewed by the website MarketingUpdate (used to be MadAboutMarketing). It is always wonderful when other people in the same field give your work the thumbs up.

To read the full article on MarketingUpdate, click here.

MarketingUpdate had the following to say:[/dt_call_to_action][dt_gap height=”30″][vc_column_text]

Donna Rachelson to release her second book, Branding and Marketing You Through Teams

The concept of personal branding and marketing has become a hotly debated topic in commerce and industry in the last few years. Employers are more aware, particularly because of social media platforms, of the role that employees play as ‘brand ambassadors’ for their organisation.

There has been a renewed focus on the attributes required by individuals to present themselves to optimum brand advantage.

Looking beyond the current preoccupation with just personal brands, businesswoman and best-selling author, Donna Rachelson, is about to launch her second book on the subject, titled Branding and Marketing You Through Teams. This expands beyond the scope of her first book, Branding and Marketing You, which dealt with the individual. Rachelson set out to interview team members from Microsoft, Sanlam and four other organisations. She expected to run across similar criteria to those applying to personal branding and image. The outcome however, was so startlingly different that she even changed the proposed title of the book.

Professor Nicola Kleyn from the Gordon Institute of Business Science (GIBS) says, “Donna’s focus on branding at the team level makes a welcome contribution to an under-researched area.” The book contains ground-breaking insights and busts several myths and stereotypes surrounding teams and how people function within them.

When asked if there’s one big secret to branding through teams, Rachelson says, “No, there are many.” She’s used her tried and tested method of video-recorded qualitative research based questions to weave a narrative and conversation on the topic.

The book, scheduled for launch on Friday, 4 October, has already garnered critical acclaim by marketing luminaries such as Chris Moerdyk, Thebe Ikalafeng, Monica Singer, Jeremy Sampson and others. Mandy Collins, journalist and business writing facilitator, says, “Donna Rachelson has achieved that rare thing – a business book that is useful, interesting and accessible to anyone who wants to learn more about marketing.”

Branding and Marketing You Through Teams will be available in bookstores from the end of October, on Amazon and as an e-book, and will also be on offer at a slight discount directly from The recommended retail price is R230 and the ISBN number is 978-0-620-57789-2.

For more information, visit

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