4 ways to get focused
Often businesspeople start to feel overwhelmed by everything that seems to need their attention. Instead of narrowing their focus to just the most important tasks and strategies they need to concentrate on, they get waylaid by small concerns and unnecessary details.
Here are four sure-fire ways to tune out the distractions around you and concentrate on what’s most important in your business:
- Ask the right questions. Where does your best business come from? You need to know the answer to this question if you want to get more of that type of business. Maybe you’re offering a huge variety of products or services, instead of concentrating on the few that offer the best margins. If that’s the case, it’s time to streamline your offering.
- Target the right clients. Rather than trying to be everything to everyone, identify your perfect customer. Then target clients that fit that profile.
- Understand your brand (as it’s seen by others). Often people assume that the way they understand their business and their brand is the same way that their clients and competitors will perceive them. Unfortunately, this may not be true. Identify the one key message you want to deliver and find out whether that’s the thing people actually remember about you and your brand or not. If not, focus on ways of closing the gap between how you are perceived and how you want to be perceived.
- Get regular feedback from your staff. Your employees may have useful and innovative suggestions about how to better the business, especially relating to their specific area of expertise. Provide some sort of feedback mechanism to ensure that they are able to share these with you. Then listen to what they have to say. They may be able to suggest more efficient ways of doing things, or point out an easy solution to a problem that hadn’t occurred to you.