Branding & Marketing YOU through Teams launches this week
Branding & Marketing You through Teams – my new book – will be launched this Friday, 4 October.
After months of hard work, I am thrilled that the book is now ready. I honestly believe that anyone who has an interest in marketing or who works in a team environment can learn from what the six teams profiled have shared with me.
Here’s the press release about the book:
BRANDING & MARKETING YOU THROUGH TEAMS: BREAKTHROUGH INSIGHTS INTO TEAM DYNAMICS
The concept of personal branding and marketing has become a hotly debated topic in commerce and industry in the last few years. Employers are more aware, particularly because of social media platforms, of the role that employees play as ‘brand ambassadors’ for their organisation. There has been a renewed focus on the attributes required by individuals to present themselves to optimum brand advantage.
Looking beyond the current preoccupation with just personal brands, businesswoman and best-selling author, Donna Rachelson, is about to launch her second book on the subject, entitled Branding & Marketing You through Teams. This expands beyond the scope of her first book, Branding & Marketing YOU, which dealt with the individual. Donna set out to interview team members from Microsoft, Sanlam and four other organisations. She expected to run across similar criteria to those applying to personal branding and image. The outcome however, was so startlingly different that she even changed the proposed title of the book.
Professor Nicola Kleyn from the Gordon Institute of Business Science (GIBS) says, “Donna’s focus on branding at the team level makes a welcome contribution to an under-researched area.” The book contains ground-breaking insights and busts several myths and stereotypes surrounding teams and how people function within them.
When asked if there’s one big secret to branding through teams, Donna answers, “No, there are many.” She’s used her tried and tested method of video-recorded qualitative research based questions to weave a narrative and conversation on the topic.
The book, scheduled for launch on 4 October 2013, has already garnered critical acclaim by marketing luminaries such as Chris Moerdyk, Thebe Ikalafeng, Monica Singer, Jeremy Sampson and others. Mandy Collins, journalist and business writing facilitator, says, “Donna Rachelson has achieved that rare thing – a business book that is useful, interesting and accessible to anyone who wants to learn more about marketing.”