Why good work is not enough

Why good work is not enough There’s a common belief keeping your head down, working hard and working well will achieve you business success and recognition. It’s a nice idea, but in this extremely competitive business environment we face today, it’s simply not true. Hard work and good work are the expected standards. You need…

What Personal Branding & Marketing is Not

What Personal Branding & Marketing is Not There’s a cloud of confusion that seems to surround personal branding. People have ideas of what they think the term means, but many of those ideas are quite far off.  I deal with these incorrect assumptions time and time again, so I’ve put together a list of four…

Your Personal Branding Workout

Your Personal Branding Workout Regular exercise is the key to getting fit and being healthy. Likewise, if you want a “fit” and healthy personal brand, you need to flex your branding muscles and give them a workout. Here are a few ideas on how to do that: Always warm up: Make sure you do your…

Career success: moving beyond good work

Career success: moving beyond good work Are you waiting to get recognition based on doing good work? I’ve mentioned before that many business professionals believe that keeping your head down, working hard and working well will result in business success and recognition, but it’s not true. Technical skill will get you only so far. You can best…

Protect your personal brand – say NO

Protect your personal brand – say NO Your personal brand is affected by everything, from what you wear to how you communicate in the workplace to the activities you choose to pursue. When you become strategic in your personal branding, it’s important to start identifying which activities are going to help you take your brand to the…

Quick personal brand boosters

Quick personal brand boosters In personal branding and marketing, everything counts. From the way you introduce yourself to what you wear, how you answer the phone or how you behave at a networking function, everything you do needs to consistently portray your personal brand in a positive light. All the details matter. Here are six quick but powerful…