Interviewers legally allowed to check your Facebook profile According to this article, interviewers are legally allowed to ask job-seekers to log into Facebook so they can check their profiles. And if you really, really want a job, you’d probably best let the interviewer do just that. I’ve been telling clients for years to be careful of…
Are You Dedicating Time to Building Your Personal Brand? What do you consider to be your biggest challenge when it comes to managing your personal brand? The most common excuses I hear is finding time to brand and market one’s self and that we find ourselves bombarded with many different priorities – endless emails, and…
3 Key Areas to Understand before Building a Personal Brand Before you can build and grow a personal brand, there are three things that need you need to know and explore about yourself before trying to brand and market you. Follow these three tasks. These are not easy so let’s get started! 1. Know yourself…
Career success: moving beyond good work Are you waiting to get recognition based on doing good work? I’ve mentioned before that many business professionals believe that keeping your head down, working hard and working well will result in business success and recognition, but it’s not true. Technical skill will get you only so far. You can best…
Protect your personal brand – say NO Your personal brand is affected by everything, from what you wear to how you communicate in the workplace to the activities you choose to pursue. When you become strategic in your personal branding, it’s important to start identifying which activities are going to help you take your brand to the…
Quick personal brand boosters In personal branding and marketing, everything counts. From the way you introduce yourself to what you wear, how you answer the phone or how you behave at a networking function, everything you do needs to consistently portray your personal brand in a positive light. All the details matter. Here are six quick but powerful…
Make your best impression in 7 seconds Research suggests that when you meet someone for the first time, you have just seven seconds to make a great first impression. You never have that chance again. While you might convince someone that their first impression of you was wrong, it’s much, much easier to get it…
Master your area of focus The heart of personal branding and marketing is discovering what differentiates you from your colleagues and competitors and learning how to market your unique selling proposition (USP) in a way that makes you stand out from the crowd. Powerful personal brands master the area of their focus with such superiority that one…
What’s stopping you marketing yourself? You know you need to market yourself and you’ve even come up with a few ideas, but you just haven’t done anything about it yet. Sound familiar? Marketing yourself can be extremely challenging (be it writing a case study; getting a testimonial or talking about your accomplishments). You might experience…
Personal Branding Tips for Women In today’s competitive working world, women who want to progress in their careers need to learn to build personal brands in order to stand out from the clutter, get their skills recognised and outshine the competition. While there are still parts of the business world that are dominated by men, that is…