Become distinctive in the workplace

In my personal branding coaching, I explain to people that to get ahead in their careers they need to stand out from the crowd. Most agree, but few know where to start. The first step is to consider your personal brand – what do you stand for and what do you want to be known […]

How to achieve consistent personal branding

Of the three Cs of personal branding (clarity, consistency and constancy), consistency could well be the most powerful . . . Take yourself out of yourself for a minute. Pretend you’re not you. Let’s say you’re someone else – an objective third party – and you’re conducting an evaluation of your personal brand across all […]

8 ways to boost your personal brand

For entrepreneurs looking to start or grow a business, building a personal brand is especially important as people need to buy into you before they will buy into your business idea Entrepreneurs need to understand the importance of personal branding because it can play an enabling role as they seek to build a professional reputation and grow their […]

Amp up your LinkedIn profile for career success

Your LinkedIn profile is one of the most accessible ways for other professionals to find out about you, which means you need to make sure it’s as perfect as it can be In today’s digital world, your LinkedIn profile has become a vital personal branding tool.  Crafting a great LinkedIn profile gives you an opportunity to capture […]

How to handle conflict in the workplace

People tend to underestimate the impact their every action has in the workplace, including their reactions to things other people say and do. As Dan Schwabel, world-renowned personal branding specialist says, “You are the chief marketing officer of the brand called you, but what others say about you is far more impactful than what you […]

Donna Rachelson on Leading Opinion

Watch the latest video clip of CEO Donna Rachelson on Leading Opinion, on the topic personal branding. Click the image below to watch it OR click HERE