Career success: moving beyond good work Are you waiting to get recognition based on doing good work? I’ve mentioned before that many business professionals believe that keeping your head down, working hard and working well will result in business success and recognition, but it’s not true. Technical skill will get you only so far. You can best…
Protect your personal brand – say NO Your personal brand is affected by everything, from what you wear to how you communicate in the workplace to the activities you choose to pursue. When you become strategic in your personal branding, it’s important to start identifying which activities are going to help you take your brand to the…
Quick personal brand boosters In personal branding and marketing, everything counts. From the way you introduce yourself to what you wear, how you answer the phone or how you behave at a networking function, everything you do needs to consistently portray your personal brand in a positive light. All the details matter. Here are six quick but powerful…
Make your best impression in 7 seconds Research suggests that when you meet someone for the first time, you have just seven seconds to make a great first impression. You never have that chance again. While you might convince someone that their first impression of you was wrong, it’s much, much easier to get it…
Master your area of focus The heart of personal branding and marketing is discovering what differentiates you from your colleagues and competitors and learning how to market your unique selling proposition (USP) in a way that makes you stand out from the crowd. Powerful personal brands master the area of their focus with such superiority that one…
What’s stopping you marketing yourself? You know you need to market yourself and you’ve even come up with a few ideas, but you just haven’t done anything about it yet. Sound familiar? Marketing yourself can be extremely challenging (be it writing a case study; getting a testimonial or talking about your accomplishments). You might experience…
Personal Branding Tips for Women In today’s competitive working world, women who want to progress in their careers need to learn to build personal brands in order to stand out from the clutter, get their skills recognised and outshine the competition. While there are still parts of the business world that are dominated by men, that is…
Considering a career change in 2013? New Year’s resolutions have been made. You’ve have had a chance to reflect on your 2012 year and you’ve decided you want a change in 2013. Perhaps you’re looking to find a different position in your current organization or maybe you want to look elsewhere. Maybe you’re even considering…
Lancing your brand This past week’s headlines, conversations and social media posts have been dominated by the Lance Armstrong interview with Oprah. Although many people are getting weary of the topic, it’s understandable that it’s caused such a buzz given the role Armstrong has occupied in sport over the past decade or so. He did…
Influence how people perceive you Research suggests that within seven seconds of meeting someone new, that person will have formed an opinion of you. While it’s best to make a great first impression, you need to continually develop positive perceptions of you if you want to advance your career. In personal branding, everything counts. All interactions, no…