How to establish yourself as an expert

How to establish yourself as an expert Expert knowledge in a particular subject or field is a valuable differentiator in today’s cluttered work environment. And there’s nothing arrogant about admitting that you have developed specialist knowledge in your field. In fact, by positioning yourself as an expert, you make it easier for other people to access you…

How to tell your personal brand story

How to tell your personal brand story In business or personal encounters with other people, we are frequently asked about ourselves, yet many of us don’t have a well-packaged answer ready. By learning to tell your personal brand story – a quick, interesting, emotive summary of who you are and the key things you want…

Do you know how to communicate your value?

Do you know how to communicate your value? You know you do good work and that you’re technically skilled in your field, but do you stand out from your colleagues and competitors? Learning to communicate your value in the workplace is key to moving forward and achieving your career goals. The starting point for communicating your value…

Get out of your personal brand rut

Get out of your personal brand rut Sometimes we get stuck in a rut, doing the same things we’ve always done and missing out on new opportunities and better results because of it. When that happens, it’s important to recognize it and do something about it. Here are five ways to turbo-charge your personal brand:…

Now trending in the workplace

Now trending in the workplace As the year progresses, we’re picking up on some new trends in the way people are working. These growing trends are changing the way people do business. Take them into account as you build and market your personal brand, and be one step ahead of your competitors. Digital personal branding. Statistics…

Become a highly effective networker

Become a highly effective networker Become a highly effective networker Networking is not just about attending cocktail parties and trying to collect as many business cards as you can. In fact, that’s not networking; it’s called missing the point. Networking is a brilliant way to start and build business relationships, but many people don’t do…

Want a more desirable personal brand?

Want a more desirable personal brand? Building your personal brand is about focusing on your unique strengths and talents and finding ways to package those to be the most attractive to others. If you want to find out how to make your personal brand more desirable, read on.  Be distinctive. Discover what makes you truly unique (in other…