How to handle conflict in the workplace
People tend to underestimate the impact their every action has in the workplace, including their reactions to things other people say and do. As Dan Schwabel, world-renowned personal branding specialist says, “You are the chief marketing officer of the brand called you, but what others say about you is far more impactful than what you […]
Donna Rachelson on Leading Opinion
Watch the latest video clip of CEO Donna Rachelson on Leading Opinion, on the topic personal branding. Click the image below to watch it OR click HERE
5 Ways To Damage Your Personal Brand Online

Social media is here to stay and it’s a fantastic tool for building your personal brand. But, like any other tool, if you don’t use it properly, you may do more harm than good. Here are 5 ways you could be damaging your brand online: Treating your audience badly You’ve taken the time to set […]
6 Easy Ways To Boost Your Personal Brand

Boost your personal brand. I often tell people that when it comes to personal branding, everything counts. The way you are perceived by others can be affected by anything from how you dress, what you say on social media, who you choose to socialise with and even how you answer the phone. Details matter, so […]
Become known as an Expert in Personal branding

Be an expert in personal branding. One of the most effective ways to make sure your personal brand stands out is to establish yourself as an expert. By differentiating yourself, developing niche expertise and marketing yourself to increase your visibility, you can boost your credibility and ensure that you’re reaching your target market. There’s nothing […]
Pay attention and build your personal brand
YOU HAVE a personal brand, whether you think about it or not. Your personal brand is what people say about you when you’re not in the room. It’s how your colleagues, associates, friends and acquaintances perceive you. You might think that your personal brand is in good standing because you work hard and produce good […]