Social media is here to stay and it’s a fantastic tool for building your personal brand. But, like any other tool, if you don’t use it properly, you may do more harm than good. Here are 5 ways you could be damaging your brand online: Treating your audience badly You’ve taken the time to set […]
Boost your personal brand. I often tell people that when it comes to personal branding, everything counts. The way you are perceived by others can be affected by anything from how you dress, what you say on social media, who you choose to socialise with and even how you answer the phone. Details matter, so […]
Be an expert in personal branding. One of the most effective ways to make sure your personal brand stands out is to establish yourself as an expert. By differentiating yourself, developing niche expertise and marketing yourself to increase your visibility, you can boost your credibility and ensure that you’re reaching your target market. There’s nothing […]
YOU HAVE a personal brand, whether you think about it or not. Your personal brand is what people say about you when you’re not in the room. It’s how your colleagues, associates, friends and acquaintances perceive you. You might think that your personal brand is in good standing because you work hard and produce good […]
As an entrepreneur, when you first start out on your business journey, before your company has developed a reputation of its own, you are the brand. In other words, before people will trust your company or product, they need to buy into you. This means you have to pay attention to both your personal brand […]
Is supporting a political party akin to committing brand suicide for an artist, or does it simply make good business sense?