Tips to help YOU market your Personal Brand In my last post I looked at brand-building tips. In this post I look at 5 key ways to market your brand. Once you’ve developed your personal brand, you need to promote it.These are my top tips to help you market your brand effectively: Understand that every…
Do you spend enough time marketing your personal brand? This is the first part in a three-part series of posts taken from an article I wrote that was published in Marketing Mix. Imagine if we spent as much time branding and marketing ourselves as we do the products and services we sell. Companies build brands…
The 8 P’s of Personal Marketing: Part 1 This is the second part in a three-part series of posts taken from an article I wrote that was published in Marketing Mix. Having developed your personal marketing objectives, you need to give consideration to the eight P’s of personal marketing. In this post, I look at…
The P’s of Personal Marketing: Part 2 This is the third part in a three-part series of posts taken from an article I wrote that was published in Marketing Mix. In my last post, I examined the first four of the eight P’s of personal marketing that will help you to take your personal marketing…
Maximising your relationships (Part 1) Research shows that in service-based businesses, approximately 25% of new business should come from a company’s existing clients. Most businesses, however, forget about marketing to their existing clients and instead tend to chase after new clients. The same research shows that a further 25% of new business should be the…
Maximising your relationships (Part 2) In my last post, I started looking at how you can prove your worth to existing clients. In this post, I’ll examine how to go about getting a referral from these clients. Your client needs to know what other services you offer, other than the ones they’re already making use…
How personal branding benefits your company brand (Part 1) Businesses today have it tough. As soon as you develop something new – a competitive premise or a product/ service that will set you apart from your competitors – your rivals all copy you and that competitive advantage is quickly lost. My point is that your…
The inspiration behind my book Have you ever dreamed of sitting down to have a face-to-face conversation with some of South Africa’s leading figures in the areas of media, politics, business, entrepreneurship, transformation and academia? I did just that, talking to nine exceptional people about their stories, vulnerabilities and successes for my first book, Branding &…
How personal branding benefits your company brand (Part 2) In my previous post, I talked about why I think personal branding will benefit any organisation as a whole. In this post I’d like to address some of the myths around personal branding for employees of large organisations. There is a misconception that allowing employees to…
Effective brands take a stand Most great figures that have helped shape modern history like Martin Luther King, Mahatma Gandhi and Winston Churchill are known and are memorable because they were prepared to stand up for what they believed in, even if there were many who disagreed with them. The ability to take a stand…