The 8 P’s of Personal Marketing: Part 1

The 8 P’s of Personal Marketing: Part 1 This is the second part in a three-part series of posts taken from an article I wrote that was published in Marketing Mix. Having developed your personal marketing objectives, you need to give consideration to the eight P’s of personal marketing. In this post, I look at…

Maximising your relationships (Part 1)

Maximising your relationships (Part 1) Research shows that in service-based businesses, approximately 25% of new business should come from a company’s existing clients. Most businesses, however, forget about marketing to their existing clients and instead tend to chase after new clients. The same research shows that a further 25% of new business should be the…

Maximising your relationships (Part 2)

Maximising your relationships (Part 2) In my last post, I started looking at how you can prove your worth to existing clients. In this post, I’ll examine how to go about getting a referral from these clients. Your client needs to know what other services you offer, other than the ones they’re already making use…

The inspiration behind my book

The inspiration behind my book Have you ever dreamed of sitting down to have a face-to-face conversation with some of South Africa’s leading figures in the areas of media, politics, business, entrepreneurship, transformation and academia? I did just that, talking to nine exceptional people about their stories, vulnerabilities and successes for my first book, Branding &…

Effective brands take a stand

Effective brands take a stand Most great figures that have helped shape modern history like Martin Luther King, Mahatma Gandhi and Winston Churchill are known and are memorable because they were prepared to stand up for what they believed in, even if there were many who disagreed with them. The ability to take a stand…