Do you know how to communicate your value?
You know you do good work and that you’re technically skilled in your field, but do you stand out from your colleagues and competitors? Learning to communicate your value in the workplace is key to moving forward and achieving your career goals.
The starting point for communicating your value in the workplace is to think about what sets you apart from everyone else with similar experience, skills and qualifications. Then you need to examine how can you use your unique strengths in a way that will make you stand out.
Don’t assume that because you do good work, people will automatically see the value you deliver. You may be waiting for someone to pat you on the back, but unless you can make them notice the value you deliver, it may never happen.
First, list the ways that you add value. Next, think about how to ‘package’ it. In other words, consider what your target market sees as value, and in that context, what ‘evidence’ do you have to demonstrate your value? For example, if your boss values ways to save money, and you have incorporated major cost-saving measures into your projects, how can you demonstrate that to her?
You need tangible ‘proof’ of how you deliver value – something of substance that goes beyond words and promises. If you can show your boss the impact on her budget of your cost reductions, that shows your value.
Identify different channels to communicate on, as certain channels will resonate with some people and not others. For example, if you consistently deliver value through coming up with innovative new HR practices that ensure staff are engaged and motivated, find a way to communicate that to your team, instead of waiting for someone to notice. You don’t need to brag, but collecting testimonials or case studies would be a good way to showcase the difference you make. Alternatively, writing a white paper for your company or sharing your ideas in a workshop will also gain you recognition, without you having to blow your own trumpet.
Finally, keep communicating your value. It’s not a once-off or annual process; it’s something you need to do on a day to day basis to move forward in your career.
How do you communicate your value in the workplace? Leave me a comment with your innovative ideas or strategies that have worked for you!