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Introducing personal branding : ‘your own unique bar code’ Irrespective of age or career stage, nature of business, title or the level of position one holds, the impact one creates…
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Branding and Marketing insights, news & advice. Maintain your competitive edge!
4 Social Media Strategies for Personal Branding
Social media is here to stay and in our digital world, it can affect your personal brand. We’ve all heard the stories of embarrassing Facebook posts that have damaged people’s…
Elements of a Successful Business Pitch
Life’s a pitch. Seriously. Pitching is part of everyday life, whether it’s running a new idea past your boss or a client, trying to get approval for a budget you’ve…
3 Excuses Businesswomen Need to Stop Using
3 Excuses Businesswomen use – and need to stop using! The truth is that being a woman in business is tough. We’re not always playing on a level playing field…
Smart marketing: tapping into the kiddie market
If marketers want to know whether marketing to children works or not, they need just ask the countless parents who found themselves spending extra at Pick n Pay last year…
Personal branding trends for 2016
Much is written every year about the trends expected to affect any particular given industry. I’ve found, however, that much of the international content is less relevant to South African…