“After the embarrassment of Bic’s now-infamous Women’s Day advert (Look like a girl … Think like a man), I was mildly sceptical when the book
In light of recent controversial campaigns by Legit and Appletizer, Branding & Marketing YOU CEO and marketing specialist, Donna Rachelson spoke to Destiny Connect about ‘how
Introduction to Team Branding Introduction to Team Branding. I’ve written much here about personal branding, but as I’ve worked with organizations over the years I’ve
Building a Strong Team Brand. Strong Team Brand Attributes Strong team brands share certain attributes. Here are four things to look out for in seeking
Meetings can be a complete waste of time. Here are some tips on which meetings to avoid, and how to get the best out of
In my personal branding coaching, I explain to people that to get ahead in their careers they need to stand out from the crowd. Most
Of the three Cs of personal branding (clarity, consistency and constancy), consistency could well be the most powerful . . . Take yourself out of
1. What channel should I not be using this year? Yes, you read that right. It’s not about adding an extra marketing channel to your
Focus is such a fundamental principle of marketing, but many people struggle to get it right. We get distracted by the plethora of options available
Branding & Marketing YOU CEO, Donna Rachelson’s ‘Marketing musts for Entrepreneurs’ was featured in Business Brief’s Startup Success, Entrepreneurship Feature. You can find Donna’s top
For entrepreneurs looking to start or grow a business, building a personal brand is especially important as people need to buy into you before they
Many entrepreneurs that I speak to tell me they know they need to market their business, but they just don’t have the time, or they
Learn more about Donna Rachelson, founder of Branding & Marketing YOU. Author, speaker and entrepreneur.
