Insights

Meetings can be a complete waste of time. Here are some tips on which meetings to avoid, and how to get the best out of those you do attend. Define…

In my personal branding coaching, I explain to people that to get ahead in their careers they need to stand out from the crowd. Most agree, but few know where…

Of the three Cs of personal branding (clarity, consistency and constancy), consistency could well be the most powerful . . . Take yourself out of yourself for a minute. Pretend…

1. What channel should I not be using this year? Yes, you read that right. It’s not about adding an extra marketing channel to your arsenal in 2015, with all…

Focus is such a fundamental principle of marketing, but many people struggle to get it right. We get distracted by the plethora of options available and instead of narrowing our…

Branding & Marketing YOU CEO, Donna Rachelson’s ‘Marketing musts for Entrepreneurs’ was featured in Business Brief’s Startup Success, Entrepreneurship Feature. You can find Donna’s top 3 marketing tips for Entrepreneurs…