City Press review: Play to Win
“After the embarrassment of Bic’s now-infamous Women’s Day advert (Look like a girl … Think like a man), I was mildly sceptical when the book Play to Win – What…
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How brands can push boundaries without being offensive
In light of recent controversial campaigns by Legit and Appletizer, Branding & Marketing YOU CEO and marketing specialist, Donna Rachelson spoke to Destiny Connect about ‘how brands can push boundaries with…
Get the most out of your meetings
Meetings can be a complete waste of time. Here are some tips on which meetings to avoid, and how to get the best out of those you do attend. Define…
Become distinctive in the workplace
In my personal branding coaching, I explain to people that to get ahead in their careers they need to stand out from the crowd. Most agree, but few know where…
How to achieve consistent personal branding
Of the three Cs of personal branding (clarity, consistency and constancy), consistency could well be the most powerful . . . Take yourself out of yourself for a minute. Pretend…
Tough questions to ask yourself about your marketing for this year
1. What channel should I not be using this year? Yes, you read that right. It’s not about adding an extra marketing channel to your arsenal in 2015, with all…