Smart marketing: tapping into the kiddie market
If marketers want to know whether marketing to children works or not, they need just ask the countless parents who found themselves spending extra at Pick n Pay last year…
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Personal branding trends for 2016
Much is written every year about the trends expected to affect any particular given industry. I’ve found, however, that much of the international content is less relevant to South African…
Gear up for 2016 – marketing your personal brand
No matter what field you are in you have probably spent January developing your plans for the year – financial, marketing, social media, training and the like; but have you…
7 ways to earn respect
It’s often said that respect is earned, not demanded, and that’s true. But how does one go about earning respect in the workplace? Here are seven strategies to do just…
Marketing is about more than money
Understanding the recent shifts in marketing and what they mean for your business Best-selling author Seth Godin recently wrote an article about the shift in marketing and how it affects…
Building your personal brand in a new environment
Building your personal brand in a new environment can be challenging. When you’ve moved to a new city or country, made a career change or simply taken on a new…